Quote
A. Faix, A. C. Kemper, and R. Köhler, "Schwarzkopf & Henkel Cosmetics - Integration of Brand Strategies after an Acquisition," in Case Studies in Strategic Brand Management, Cologne: IMD, 1998, pp. 1-20.
Schwarzkopf & Henkel Cosmetics - Integration von Markenstrategien nach einer Akquisition
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 1998
Anthology
Fallstudien zur strategischen Markenführung
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)