Quote
A. Faix, A. C. Kemper, and R. Köhler, "Integrating brand strategies after an acquisition," in Understanding marketing, Chichester: Wiley, 2000, pp. 73-84.
Integrating brand strategies after an acquisition
Schwarzkopf & Henkel cosmetics
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 2000
Anthology
Understanding marketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)