Quote
[1]A. Faix, S. Schwamborn-Epple, and R. Köhler, “WILO GmbH - dealing with a subsidiary in crisis,” in Cases in marketing, London [u.a.]: Sage, 1997, pp. 75–91.
WILO GmbH - dealing with a subsidiary in crisis
Fast facts
Internal authorship
Further publishers
Susanne Schwamborn-Epple, Richard Köhler
Publishment
- 1997
Anthology
Cases in marketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)