WILO GmbH - dealing with a subsidiary in crisis

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Further publishers

  Susanne Schwamborn-Epple, Richard Köhler

• Publishment

  • 1997

• Anthology

  Cases in marketing

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Anthology contribution (Article)