Threatening customers not to return - an effective strategy for online retailers?

Fast facts

• Internal authorship

  Prof. Dr. Lena Klimke

• Further publishers

  Ina Garnefeld, Eva Böhm

• Publishment

  • 2015

• Anthology

  Threatening customers not to return - an effective strategy for online retailers? (44th EMAC Annual Conference 2015)

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper