I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions

Fast facts

• Internal authorship

  Prof. Dr. Lena Klimke

• Further publishers

  Ina Garnefeld, Eva Böhm, Andrea Oestreich

• Publishment

  • 2018

• Anthology

  I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions (46)

• Journal

  Journal of the Academy of Marketing Science

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Journal article (Article)