Quote
Büchler, Jan-Philipp & Faix, Axel 2016. Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung. In Yearbook of Market Entry Advisory 2016 : Communication in International Business. Berlin: Epubli, 121–144.
Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung
Fast facts
Internal authorship
Publishment
- 2016
Anthology
Yearbook of Market Entry Advisory 2016 : Communication in International Business
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)