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Koordination zwischen Marketing und F&E

empirische Analyse auf Basis der Erhebungen des IHK-InnoMonitor 2014

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • 2015

  • Anthology

    Innovationserfolg

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Anthology contribution (Article)

Quote

A. Faix, “Koordination zwischen Marketing und F&E,” in Innovationserfolg, Frankfurt am Main: PL Academic Research, 2015, pp. 223–240.

Notes and references

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