Publikationen
- C. Weisskopf and S. Uhrich, “Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries,” Journal of Sport Management, pp. 1–16, 2024.Publikation öffnen
- Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights ControversiesPublikation öffnen