Multivariate Statistik im Quantitativen Marketing : Konzeption und Anwendungsbereiche der Faktorenanalyse

Factor analysis has long been one of the most important methods of multivariate data analysis. Its origins lie in psychology, where as early as the beginning of the last century, attempts were made to measure "intelligence" by tracing it back to a single factor, the "general factor". Later, the now common practice of organizing or simplifying complex relationships between a large number of given (manifest) characteristics by condensing them into a smaller number of underlying "latent" factors on the basis of their empirical characteristic correlations became established.

Factor analysis

Multivariate statistics

QuantitativeMarketing