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The Reinvention of Graphic Design in West-Germany

Fast facts

  • Publishment

    • 2024
  • Type of research service

    Scientific lecture

  • Organizational unit

  • Subjects

    • Graphic design/communication design
    • Visual communication
  • Publication format

    Other research performance

Content

At the beginning of the 20th century, major developments in the early history of graphic design took place in Germany, reaching their peak in the 1920s with the "New Typography" and the Bauhaus. When the National Socialists came to power in 1933, innovation and progress in German design came to an end. In the 1950s and 1960s, a new generation of graphic designers made their way back to modernism. Within the circle of the HfG Ulm and the Kassel School, but also beyond, new works emerged that brought German graphic design back to an international level. In addition to many stand-alone works, the corporate design of Lufthansa, the dtv book covers, film and jazz posters, the twen magazine and the graphics for Kieler Woche were among the outstanding design projects in West Germany.

Keywords

Design history

Graphic design

Modernism

West Germany

Notes and references

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