Jump to content

50 Jahre Schrägstrich im Quadrat / 50 Years of Slash in a Square

Fast facts

  • Further publishers

    Jens Müller, Christian Rummel

  • Publishment

    • München: Prestel 2024
  • Organizational unit

  • Subjects

    • Design theory and history
    • Graphic design/communication design
  • Publication format

    Monograph (Bibliography)

Quote

J. Müller and C. Rummel, Eds, 50 Jahre Schrägstrich im Quadrat / 50 Years of Slash in a Square. Munich: Prestel, 2024.

Content

In April 1974, Deutsche Bank presented its new logo - the soon to be famous "slash in the square". This was preceded by a competition to which the company had invited eight internationally renowned graphic designers. Out of 140 designs, the bank chose a proposal by Anton Stankowski, master of constructivism and pioneer of graphic design.
The "slash in the square" has long since become Deutsche Bank's unmistakable trademark. This publication, published to mark the bank's 50th anniversary, describes the impressive range of ways in which the logo has been used since then, recalls corporate logos previously used by Deutsche Bank, takes a look at the significance of the artist Anton Stankowski and offers some thoughts on possible future applications.

Keywords

Corporate Design

Design history

Graphic design

Logo

Notes and references

This site uses cookies to ensure the functionality of the website and to collect statistical data. You can object to the statistical collection via the data protection settings (opt-out).

Settings(Opens in a new tab)