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Wieseke, Jan, Edinger-Schons, Laura Marie & Scheidler, Sabrina 2013. Talk is silver, silence is golden? Challenging the bounds of marketing thought, 57–57.
a field-experimental study on determinants of successful CSR communication
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Jan Wieseke, Laura Marie Edinger-Schons
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Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
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Wieseke, Jan, Edinger-Schons, Laura Marie & Scheidler, Sabrina 2013. Talk is silver, silence is golden? Challenging the bounds of marketing thought, 57–57.