Zitat
Wieseke, Jan, Edinger-Schons, Laura Marie & Scheidler, Sabrina 2013. Talk is silver, silence is golden? Challenging the bounds of marketing thought, 57–57.
a field-experimental study on determinants of successful CSR communication
Interne Autorenschaft
Weitere Publizierende
Jan Wieseke, Laura Marie Edinger-Schons
Veröffentlichung
Sammelband
Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
Organisationseinheit
Fachgebiete
Format
Konferenzpaper
Wieseke, Jan, Edinger-Schons, Laura Marie & Scheidler, Sabrina 2013. Talk is silver, silence is golden? Challenging the bounds of marketing thought, 57–57.