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Olbrich, Rainer & Lindenbeck, Benedikt 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. Proceedings of 15th International Marketing Trends Conference.
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Rainer Olbrich
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Targeting direct marketing campaigns by a more differentiated view on general sales (Proceedings of 15th International Marketing Trends Conference)
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Conference paper
Olbrich, Rainer & Lindenbeck, Benedikt 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. Proceedings of 15th International Marketing Trends Conference.