Quote
Lindenbeck, Benedikt & Olbrich, Rainer 2019. Improving tarteting by taking long-term relationships into account. Finding new ways to engage and satisfy global customers, 55–67.
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Rainer Olbrich
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Anthology
Improving tarteting by taking long-term relationships into account (Finding new ways to engage and satisfy global customers)
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Conference paper
Lindenbeck, Benedikt & Olbrich, Rainer 2019. Improving tarteting by taking long-term relationships into account. Finding new ways to engage and satisfy global customers, 55–67.