Quote
Lindenbeck, Benedikt 2020. Implikationen einer Online-Customer-Journey-Analyse. In Digitales Dialogmarketing. Wiesbaden: Springer Gabler, 627–650.
Internal authorship
Publishment
Anthology
Digitales Dialogmarketing
Organizational unit
Subjects
Publication format
Anthology contribution (Article)
Lindenbeck, Benedikt 2020. Implikationen einer Online-Customer-Journey-Analyse. In Digitales Dialogmarketing. Wiesbaden: Springer Gabler, 627–650.