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Fachhochschule Dortmund

Language

Prof.in Dr. Hanaa Ryari

Professorship for Business administration, especially marketing and customer insights

Fast facts

Publications

  • Kubik, F., Scheidler, S., Klimke, L., & Ryari, H. (2024). Nachhaltigkeit = Bremse oder Booster für den Vertriebserfolg?
    Open publication

Journal articles & research reports

Cron, W. L., Alavi, S., Habel, J., Wieseke, J., & Ryari, H. (2021). No conversion, no conversation: Consequences of retail salespeople disengaging from unpromising prospects. Journal of the Academy of Marketing Science, 49, 502-520.

Ryari, H., Alavi, S., & Wieseke, J. (2020). Drown or blossom? The impact of perceived chronic time pressure on retail salespeople's performance and customer-salesperson relationships. Journal of Retailing, 97(2), 217-237.

Ryari, H. (2019). The effects of closed versus open questions on customer loyalty and salespeople granted price discounts in sales encounters. (Working Paper No. 65). Sales Management Department, Ruhr-University Bochum.

Anthology contribution

Gesing, J., Ryari, H., Wieseke, J., & Isenberg, L. (2015). Not Invented Here - What factors lead to the rejection of external knowledge? In J. Gausemeier (Ed.), Strategic Product Planning and Systems Engineering - Foresight and Technology Planning (Vol. 347, pp. 299-315). Publication series of the Heinz Nixdorf Institute.

Gesing, J., Wieseke, J., & Ryari, H. (2014). Business models for innovative product-service combinations. In J. Gausemeier (Ed.), Strategic Product Planning and Systems Engineering - Foresight and Technology Planning (Vol. 334, pp. 243-257). Publication series of the Heinz Nixdorf Institute.

Teaching

Are you interested in writing your thesis in the field of marketing?

Then please send a short e-mail with the subject "Thesis supervision" to hanaa.ryarifh-dortmundde . You will then receive all the necessary information, current deadlines and documents relating to the application process.

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