Study plan
Compulsory elective modules 1. Semester
Compulsory elective modules 2. Semester
Compulsory elective modules 3. Semester
Module overview
1. Semester of study
Instrumente Editorial Design 1- PF
- 6 SWS
- 12 ECTS
- PF
- 6 SWS
- 12 ECTS
Number
ED FM 2
Duration (semester)
1
Contact time
72 h
Self-study
168 h
Learning outcomes/competences
Methods and didactics: Acquisition, application, testing and reflection of essential principles and processes of relevant stages, methods, techniques and strategies of the design process (including task definition, research, sketching, layout, design, realization, presentation, argumentation) using concrete design projects, which are discussed in the respective process steps both in small groups and in individual discussions and are professionally supported and accompanied by the lecturers.
Upon successful completion of the module, students will have achieved the following learning objectives
Upon successful completion of the module, students will have achieved the following learning objectives
- Acquire distinctive assessment, interpretation and design skills with regard to the special requirements of the tasks worked on in the respective focus areas.
- Acquisition and development of an individual, artistic-creative expression, a special and reflected formal language.
- Ability to critically reflect on creative and conceptual solutions with regard to the specific requirements of the design task (target groups/social context).
- Acquisition of special knowledge and skills in the areas of research, analysis, assessment and editing of images/image worlds, image editing, language, literary structures, templates and genres.
- Acquiring the ability to structure content in a meaningful way and to critically question and apply it with regard to design intentions, objectives and addressees .
Contents
The ED FM2 module focuses on the investigation and testing of suitable specific visual forms of presentation and communication based on specific practice-oriented design projects and their particular requirements. The aim is to open up opportunities for students to develop an independent visual signature related to the design project - both conceptually and experimentally. This takes particular account of the respective focal points, forms of expression and target groups as well as the specific requirements in the field of publication (analog/digital).
Teaching methods
Seminars in small groups
Participation requirements
Formal: No prerequisites; Content: No prerequisites
Forms of examination
Presentation of the project work with colloquium
Requirements for the awarding of credit points
Proof of acquired professional competence on the basis of a design project, concept paper and presentation
Importance of the grade for the final grade
30% of the CP share of this module in the total CP of all modules ED M: (8/66) × 0.3 = 3.64%
Literature
Literaturempfehlungen
Schwerpunkt Magazingestaltung
Forssmann, Friedrich; De Jong, Ralf, Detailtyogtafie. Mainz: Verlag Hermann Schmidt, 20045
Heller, Steven: 100 Classic Graphic Design Journals. Laurence King Publishing, London 2014
Middendorp, Jan: Shaping Text. Bis Publishers, Amsterdam 2012
Müller-Brockmann, Josef: Raster-Systeme für die visuelle Gestaltung. Niggli, Salenstein 1996
Wachsmute, Nikola + Gläser, Heike: Editorial Design –
Magazingestaltung:
der Leitfaden für Grafiker und Journalisten. Stiebner-Verlag, München 2015
Schwerpunkt Buchgestaltung
Müller-Brockmann, Josef, Raster-Systeme für die visuelle Gestaltung. Salenstein: Niggli, 1996
Forssmann, Friedrich; De Jong, Ralf, Detailtyogtafie. Mainz: Verlag Hermann Schmidt, 20045
Wierschowski, Myriam, Hrsg. Leopold Hoesch Museum/ Papiermuseum Düren: Book Art in Europe
1. Buchobjekte aus Papier, Düren, 1993
Willberg, Hans Peter; Forssmann, Friedrich, Lesetypografie. Mainz: Verlag Hermann Schmidt, 20105
Schwerpunkt Interaktionsgestaltung
Cooper, Alan [20144]: About Face: The Essentials of Interaction Design. Wiley & Sons, Indianapolis.
Hoober, Steven [2011]: Designing Mobile Interfaces. O’Reilly Media Inc., Sebastopol, CA.
Norman, Don [20132]: The Design of Everyday Things. Basic Books, New York.
Raskin, Jef [2001]: Das intelligente Interface. Neue Ansätze für die Entwicklung interaktiver
Benutzerschnittstellen. Addison-Wesley, München.
Saffer, Dan [2008]: Designing Gestural Interfaces: Touchscreens and Interactive Devices. O’Reilly
Media Inc., Sebastopol, CA.
Saffer, Dan [20092]: Designing for Interaction: Creating Innovative Applications and Devices. New
Riders, Berkeley, CA.
Tidwell, Jenifer [20112]: Designing Interfaces. Patterns for Effective Interaction Design. O’Reilly
Media Inc., Sebastopol, CA. http://designinginterfaces.com
Wigdor, Daniel [2011]: Brave NUI World: Designing Natural User Interfaces for Touch and Gesture.
Morgan Kaufmann, Burlington, MA
Sonstige Literatur
Klanten, Robert; Hellige, Henrik: illusive – contemporary illustration part 3. Berlin: Gestalten, 20102
Kentridge William: Six Drawing Lessons, Harvard University Press, Cambridge Massachusetts, 2014
Kretschmer, Hubert: Archive Artist Publications, AAP Blog, http://www.artistbooks.de
Wiedemann, Julius (Hrsg.): illustration now! – volume 2. Köln: TASCHEN GmbH, 2010
Methoden und Strategien: Editorial Design 1- PF
- 6 SWS
- 12 ECTS
- PF
- 6 SWS
- 12 ECTS
Number
ED FM 1
Duration (semester)
1
Contact time
2 x 8 SWS
Self-study
336 h
Learning outcomes/competences
Methods and didactics: acquisition, application, testing and reflection of fundamental principles and processes of relevant steps (milestones), methods, techniques and strategies of the design process (including task definition, research, conception, layout, design, realization, presentation, argumentation) on the basis of concrete design projects, which are discussed in the respective process steps both in small groups and in individual discussions and are professionally supported and accompanied by the lecturers.
Upon successful completion of this module, students will have achieved the following learning objectives
achieved:
Upon successful completion of this module, students will have achieved the following learning objectives
achieved:
- they learn additional media strategies from the areas of magazine design, book design and interaction design and can develop stringent concepts and apply them.
- of digital and analog workflows in the production of exceptional print media and processing techniques
- in dealing with digital media, using digital tools, social media applications, exploring forms of digital extensions
Contents
The ED FM1 module focuses on the expressive possibilities of other dialects of visual communication with a focus on editorial design, such as magazine design / corporate publishing, book design and book research and interactive media as well as publishing other forms and formats, from analog to digital.
In addition, the aim is to provide students with opportunities to find adequate solutions in the various publishing fields. This is supported by the teaching of specific communication strategies such as experimental work with unusual production techniques, unusual materials (substrate, ink) or non-standardized printing processes through to the embedding of digital applications or the development of such.
In addition, the aim is to provide students with opportunities to find adequate solutions in the various publishing fields. This is supported by the teaching of specific communication strategies such as experimental work with unusual production techniques, unusual materials (substrate, ink) or non-standardized printing processes through to the embedding of digital applications or the development of such.
Teaching methods
Seminars in small groups
Participation requirements
Formal: No prerequisites
In terms of content: No prerequisites
In terms of content: No prerequisites
Forms of examination
- Delivery of a presentation and lecture on a given task as a presentation and as an instructional video
- Development of a written expertise (analysis and documentation of the approach and description of solutions) with added sound examples (upload to ILIAS) on a design task
- Development of a design dossier (min. 5 designed pages) with added sound examples (upload to ILIAS - several realized sound layouts for the proposed audio design project)
- Public presentation of the work results in lecture form and as a presentation video
Requirements for the awarding of credit points
Proof of acquired professional competence on the basis of a design project, concept paper and presentation
Applicability of the module (in other degree programs)
required for SM5
Importance of the grade for the final grade
Weightings:
Unit 1
Expertise 2
Design dossier with layouts 3
Presentation 1
Presentation video 1
Unit 1
Expertise 2
Design dossier with layouts 3
Presentation 1
Presentation video 1
Wissenschaften Master 1- PF
- 2 SWS
- 6 ECTS
- PF
- 2 SWS
- 6 ECTS
Number
ED WM 1
Duration (semester)
1
Contact time
4 SWS /36 h
Self-study
144
Learning outcomes/competences
- Ability to engage in a phenomenological, reception-aesthetic and hermeneutic-analytical examination of the media-specific range of topics in editorial design
- Knowledge and the ability to analyze, reflect on and critically discuss the specifics of the design process in editorial design with regard to various narrative theories
- Knowledge of the common concept of science and the ability to transfer it to editorial design
- Understanding of scientific-theoretical terms and the ability to comprehend scientific-theoretical approaches
- Familiarity with the most important current theories and methods in communication design in general and in editorial design in particular
Contents
- Presentation, definition, reflection and discussion of the concept of editorial design with regard to different narrative theories in a globalized cultural context and in new media ecologies
- Presentation of the special features of the design process in editorial design (including narrative strategies and authorial concepts of storytelling, text-image interactions, narrative user interface model; interactive, performative, non-linear and immersive narrative structures, narration in cross-media and digital extensions)
- Focus on communication theory: presentation, analysis and communication of selected trend-setting topics on the theory and practice of media communication as well as exemplary implementation of theoretical statements, methodological questions and the special nature of communicative techniques and narratives in editorial design
Teaching methods
Lectures and seminars
Participation requirements
Formal: No prerequisites; Content: No prerequisites
Forms of examination
Module examination
Requirements for the awarding of credit points
Presentation, term paper, written exam
Importance of the grade for the final grade
30% of the CP share of this module in the total CP of all modules ED M: (6/66) × 0.3 = 2.73%
Literature
Oliver Ruf: Storytelling für Designer. Stuttgart 2018
Jörg Colberg: Understanding Photobooks. The Form and Content of the Photographic Book.
New York / London 2017
Gedruckt und erblättert. Das Fotobuch als Medium ästhetischer Artikulation seit den 1940er
Jahren (Schriftenreihe des Studienzentrums der Moderne – Bibliothek Herzog Franz von Bayern am
Zentralinstitut für Kunstgeschichte, Band 3), hrsg. von B. Dogramaci et al. Köln 2016
Telling Tales: Contemporary Narrative Photography (Kat. San Antonio: McNay Art Museum 2016)
Francesco Franchi/ Christian Rocca (Eds.): The Intelligent Lifestyle Magazine: Smart Editorial
Design, Storytelling and Journalism. Köln 2016
Gregory Currie: Narratives and Narrators. A Philosophy of Stories. Oxford 2010
Rick Altman: A Theory of Narrative. New York 2008
Nicole Mahne: Transmediale Erzähltheorie: Eine Einführung. Göttingen 2007
Jörg Colberg: Understanding Photobooks. The Form and Content of the Photographic Book.
New York / London 2017
Gedruckt und erblättert. Das Fotobuch als Medium ästhetischer Artikulation seit den 1940er
Jahren (Schriftenreihe des Studienzentrums der Moderne – Bibliothek Herzog Franz von Bayern am
Zentralinstitut für Kunstgeschichte, Band 3), hrsg. von B. Dogramaci et al. Köln 2016
Telling Tales: Contemporary Narrative Photography (Kat. San Antonio: McNay Art Museum 2016)
Francesco Franchi/ Christian Rocca (Eds.): The Intelligent Lifestyle Magazine: Smart Editorial
Design, Storytelling and Journalism. Köln 2016
Gregory Currie: Narratives and Narrators. A Philosophy of Stories. Oxford 2010
Rick Altman: A Theory of Narrative. New York 2008
Nicole Mahne: Transmediale Erzähltheorie: Eine Einführung. Göttingen 2007
2. Semester of study
Instrumente Editorial Design 2- PF
- 6 SWS
- 12 ECTS
- PF
- 6 SWS
- 12 ECTS
Number
ED FM 4
Duration (semester)
1
Contact time
72 h
Self-study
168 h
Learning outcomes/competences
Methods and didactics: deepening, application and reflection of essential principles and processes of relevant stages, methods, techniques and strategies of the design process (including task definition, research, sketching, layout, design, realization, presentation, argumentation) using concrete design projects, which are discussed in the respective process steps both in small groups and in individual discussions and are professionally supported and accompanied by the lecturers.
After successfully completing the module, students will have expanded and deepened their skills in terms of a pronounced ability to assess, interpret and design with regard to the special requirements of the tasks in the respective focus areas.
After successfully completing the module, students will have expanded and deepened their skills in terms of a pronounced ability to assess, interpret and design with regard to the special requirements of the tasks in the respective focus areas.
- They have further developed and consolidated their individual creative expression, their special and reflected formal language
- You have developed and consolidated your ability to critically reflect on creative and conceptual solutions with regard to the special requirements of the design tasks in the various focus areas
- The students have expanded and deepened their knowledge in the areas of research, analysis, assessment and editing of images/image worlds, image editing, language, literary structures, templates and genres.
- They have expanded and consolidated their ability to structure content meaningfully and critically scrutinize it with regard to design projects, objectives and addressees
Contents
The ED FM4 module focuses on the investigation and testing of suitable specific visual forms of presentation and communication based on specific practice-oriented and free design projects and their particular requirements. The aim is to support students in consolidating their own visual handwriting related to the design project - both conceptually and experimentally - with special
The aim is to support students in consolidating their own visual signature in relation to the design project - both conceptually and experimentally - taking particular account of the respective focal points, forms of expression and target groups as well as the specific requirements in the area of design or publication.
The aim is to support students in consolidating their own visual signature in relation to the design project - both conceptually and experimentally - taking particular account of the respective focal points, forms of expression and target groups as well as the specific requirements in the area of design or publication.
Teaching methods
Seminars in small groups
Participation requirements
Form and content:
Successful participation in the module ED FM 2 in the same year of study.
Successful participation in the module ED FM 2 in the same year of study.
Forms of examination
Presentation of the project work with colloquium
Requirements for the awarding of credit points
Proof of acquired professional competence on the basis of a design project, concept paper and presentation
Importance of the grade for the final grade
30% of the CP share of this module in the total CP of all modules ED M: (8/66) × 0.3 = 3.64%
Literature
Schwerpunkt Magazingestaltung
Bossart, Hans Rudolf, Der typografische Raster. Salenstein: Niggli, Salenstein 2000
Leslie, Jeremy: The Modern Magazine: Visual Journalism in the Digital Era: Laurence King Publishing, London 2013
Trios, Teal: Fanzines: Thames & Hudson, London 2010
Kwanten, Robert: Behind the Zines: Self-Publishing Culture, Gestalten, Berlin 2011
Schwerpunkt Buchgestaltung
Tschichold, Jan, Ausgewählte Aufsätze über Fragen der Gestalt des Buches und der Typographie. Basel: Birkhäuser Verlag, 1975
Bossart, Hans Rudolf, Der typografische Raster. Salenstein: Niggli, 2000
De Jong, Stephanie und Ralf, Schriftwechsel: Schrift sehen, verstehen, wählen und vermitteln. Mainz: Verlag Herrmann Schmidt, 2011
Finger, Zuzana, Hrsg. Grüner, Rainer: Erinnerungen. Memories. Vzpominky.: Künstlerbücher aus der Sammlung Reinhard Grüner, München, Icon Verlag 2015
Dr. von Seckendorff, Eva und Mundorff, Angelika, Hrsg. Stadtmuseum Fürstenfeldbruck: Künstlerbücher. Die Sammlung Rainhard Grüner, Fürstenfeldbruck, 2004
Schwerpunkt Interaktionsgestaltung
Hoober, Steven [2011]: Designing Mobile Interfaces. O’Reilly Media Inc., Sebastopol, CA.
Saffer, Dan [2008]: Designing Gestural Interfaces: Touchscreens and Interactive Devices. O’Reilly
Media Inc., Sebastopol, CA.
Saffer, Dan [20092]: Designing for Interaction: Creating Innovative Applications and Devices. New
Riders, Berkeley, CA.
Tidwell, Jenifer [20112]: Designing Interfaces. Patterns for Effective Interaction Design. O’Reilly
Media Inc., Sebastopol, CA. http://designinginterfaces.com
Wigdor, Daniel [2011]: Brave NUI World: Designing Natural User Interfaces for Touch and Gesture.
Morgan Kaufmann, Burlington, MA
Sonstige Literatur
Ruddigkeit, Rabban; Verlag Herman Schmidt (Hrsg.): Freistil. Das Buch der Illustratoren.
Mainz: Verlag Hermann Schmidt, 2014
Art Directors Club Verlag GmbH (Hrsg.): Das Jahrbuch 2017 des Art Directors Club für Deutschland e.V. Berlin:
Art Directors Club GmbH, 2017
Finger, Zuzana, Hrsg. Grüner, Rainer: Erinnerungen. Memories. Vzpominky.: Künstlerbücher aus der Sammlung Reinhard Grüner, München, Icon Verlag 2015
Dr. von Seckendorff, Eva und Mundorff, Angelika, Hrsg. Stadtmuseum Fürstenfeldbruck:
Künstlerbücher. Die Sammlung Rainhard Grüner, Fürstenfeldbruck, 2004
Methoden und Strategien: Editorial Design 2- PF
- 6 SWS
- 12 ECTS
- PF
- 6 SWS
- 12 ECTS
Number
ED FM 3
Duration (semester)
1
Contact time
144
Self-study
336
Learning outcomes/competences
Methods and didactics: Proof of successful acquisition of the principles, processes, methods, techniques and strategies relevant to the independently created project work in the individual stages of the design process, including extensive research and documentation within the framework of largely independent working methods and corresponding supportive guidance by the respective lecturers in the form of individual and group discussions.
Upon successful completion of this module, students will have achieved the following learning objectives
achieved:
achieved:
- competence in researching, analyzing, evaluating and editing editorial fields,
from photos/images, graphics, illustrations to text, i.e. they can critically structure,
evaluate and create content themselves - deal virtuously with the differentiated creative dialects (analog & digital) they are confident in their authorship and can develop multi-layered presentations for a wide range of media applications: storytelling, book, magazine, publication, internet, blog, etc., as well as present and defend their project in a comprehensive, target group-oriented manner
- to think like a publisher and to know distribution structures and mechanisms
- build and maintain a network of professional contacts
Contents
In addition to preparing the Master's project, the 2nd semester focuses on authorship and the specification of design strategies and dialects in the field of publication / editorial design such as magazine design, book design and interaction design.
In addition to the preparation of the student's own master's project, it includes the deepening of the second editorial design focus in the differentiation of a creative attitude in media use. Professional core skills such as networking, customer care and self-marketing are learned as well as the development of media presentations in the strategies of digital media, sound/AV and publication.
In addition to the preparation of the student's own master's project, it includes the deepening of the second editorial design focus in the differentiation of a creative attitude in media use. Professional core skills such as networking, customer care and self-marketing are learned as well as the development of media presentations in the strategies of digital media, sound/AV and publication.
Participation requirements
Formal and content-related: Successful participation in the module ED FM 1 in the respective same year.
Forms of examination
Presentation of the project work with colloquium
Requirements for the awarding of credit points
Proof of acquired professional competence on the basis of a design project, concept paper and presentation
Importance of the grade for the final grade
30% of the CP share of this module in the total CP of all modules ED M: (16/66) × 0.3 = 7.27%
Literature
Schwerpunkt Magazingestaltung
Bossart, Hans Rudolf, Der typografische Raster. Niggli, Salenstein 2000
Caldwell, Cash: Editorial Design: Digital & Print. Gestalten, Berlin 2014
Franchi, Francesco + Rocca Christian: The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism. Gestalten, Berlin 2016
French, Francesco: Designing News: Changing the World of Editorial Design and Information Graphics. Gestalten, Berlin 2013
Klanten, Robert: Behind the Zines. Self-Publishing Culture, Gestalten, Berlin 2011
Leslie, Jeremy: The Modern Magazine: Visual Journalism in the Digital Era. Laurence King Publishing, London 2013
Trios, Teal: Fanzines. Thames & Hudson, London 2010
Zappaterra, Yolanda: Editorial Design. Stiebner-Verlag, München 2008
Schwerpunkt Buchgestaltung
Dreesen, Markus und Grumm, Lina (Hg.), Liner Notes. Gespräche über das Büchermachen, Leipzig:Spector Books, 2009
Nikkels, Walter. Der Raum des Buches. Köln: Tropen Verlag, 1998
Pamminger, Walter, Der Exzess des Buches. Hochschule für Grafik und Buchkunst, Leipzig, 2007
Sperling, Jörg, Wallenburg, Ullrich und neun weitere (Hg.) Brandenburgische Kunstsammlungen
Cottbus: Zwischen den Seiten: Künstlerbücher und Buchobjekte, Cottbus 1992
White, Jan V., Editing by Design: Word-and-picture communication for editors and designers.
Bowker, 1974
Schwerpunkt Interaktionsgestaltung
Hoober, Steven [2011]: Designing Mobile Interfaces. O’Reilly Media Inc., Sebastopol, CA.
Saffer, Dan [2008]: Designing Gestural Interfaces: Touchscreens and Interactive Devices. O’Reilly
Media Inc., Sebastopol, CA.
Saffer, Dan [20092]: Designing for Interaction: Creating Innovative Applications and Devices. New
Riders, Berkeley, CA.
Tidwell, Jenifer [20112]: Designing Interfaces. Patterns for Effective Interaction Design. O’Reilly
Media Inc., Sebastopol, CA. http://designinginterfaces.com
Wigdor, Daniel [2011]: Brave NUI World: Designing Natural User Interfaces for Touch and Gesture.
Morgan Kaufmann, Burlington, MA
Sonstige Literatur
Glaser, Milton: Milton Glaser – Kunst ist Arbeit. Hamburg: Gingko Press Verlags GmbH, 2000
Helmut Lortz Denkzettel. Eine Anleitung zum Sehen, Zeichnen und Denken. Mainz: Verlag Hermann Schmidt, 2003
Lindauer, Armin (Redaktion), Institut für Designwissenschaft am Fachbereich Gestaltung der Fachhochschule Mannheim, Hochschule für Technik und Gestaltung (Hrsg.)
Titel des Moduls: Instrumente Editorial Design II (analog/digital)
Bossart, Hans Rudolf, Der typografische Raster. Niggli, Salenstein 2000
Caldwell, Cash: Editorial Design: Digital & Print. Gestalten, Berlin 2014
Franchi, Francesco + Rocca Christian: The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism. Gestalten, Berlin 2016
French, Francesco: Designing News: Changing the World of Editorial Design and Information Graphics. Gestalten, Berlin 2013
Klanten, Robert: Behind the Zines. Self-Publishing Culture, Gestalten, Berlin 2011
Leslie, Jeremy: The Modern Magazine: Visual Journalism in the Digital Era. Laurence King Publishing, London 2013
Trios, Teal: Fanzines. Thames & Hudson, London 2010
Zappaterra, Yolanda: Editorial Design. Stiebner-Verlag, München 2008
Schwerpunkt Buchgestaltung
Dreesen, Markus und Grumm, Lina (Hg.), Liner Notes. Gespräche über das Büchermachen, Leipzig:Spector Books, 2009
Nikkels, Walter. Der Raum des Buches. Köln: Tropen Verlag, 1998
Pamminger, Walter, Der Exzess des Buches. Hochschule für Grafik und Buchkunst, Leipzig, 2007
Sperling, Jörg, Wallenburg, Ullrich und neun weitere (Hg.) Brandenburgische Kunstsammlungen
Cottbus: Zwischen den Seiten: Künstlerbücher und Buchobjekte, Cottbus 1992
White, Jan V., Editing by Design: Word-and-picture communication for editors and designers.
Bowker, 1974
Schwerpunkt Interaktionsgestaltung
Hoober, Steven [2011]: Designing Mobile Interfaces. O’Reilly Media Inc., Sebastopol, CA.
Saffer, Dan [2008]: Designing Gestural Interfaces: Touchscreens and Interactive Devices. O’Reilly
Media Inc., Sebastopol, CA.
Saffer, Dan [20092]: Designing for Interaction: Creating Innovative Applications and Devices. New
Riders, Berkeley, CA.
Tidwell, Jenifer [20112]: Designing Interfaces. Patterns for Effective Interaction Design. O’Reilly
Media Inc., Sebastopol, CA. http://designinginterfaces.com
Wigdor, Daniel [2011]: Brave NUI World: Designing Natural User Interfaces for Touch and Gesture.
Morgan Kaufmann, Burlington, MA
Sonstige Literatur
Glaser, Milton: Milton Glaser – Kunst ist Arbeit. Hamburg: Gingko Press Verlags GmbH, 2000
Helmut Lortz Denkzettel. Eine Anleitung zum Sehen, Zeichnen und Denken. Mainz: Verlag Hermann Schmidt, 2003
Lindauer, Armin (Redaktion), Institut für Designwissenschaft am Fachbereich Gestaltung der Fachhochschule Mannheim, Hochschule für Technik und Gestaltung (Hrsg.)
Titel des Moduls: Instrumente Editorial Design II (analog/digital)
Wissenschaften Master 2- PF
- 2 SWS
- 6 ECTS
- PF
- 2 SWS
- 6 ECTS
Number
ED WM 2
Duration (semester)
1
Contact time
36 h
Self-study
144 h
Learning outcomes/competences
After successfully completing this module, students will have acquired the following competencies:
- ability to critically discuss, reflect on, communicate and evaluate various trend-setting models of authorship in editorial design
- Scientific analysis of specific design processes in editorial design that lead to visible and recognizable authorship
- knowledge of and application of knowledge relevant to editorial design on the basis of other
- scientific disciplines (philosophy, media studies, sociology, psychology, art and cultural studies, etc.)
- In addition to artistic and creative literary competence
Contents
- Presentation, analysis and research-oriented discussion of various approaches to the generation of authorship in editorial design
- Overview of the sciences relevant to authorship design, their foundations, concepts, discourses and methods for work genesis in editorial design
- Application of scientific methods for the evaluation, reception and criticism of (individual or collective/multiple) authorship in editorial design
- Theories, methods and practices of authorship between hermeneutics, post-structuralism and network theory, narratology and fiction theory, genre knowledge and staging strategies
- Epistemic dimensions of editorial design that are explicitly based on authorship
Teaching methods
Lectures and seminars
Participation requirements
Form and content:
Successful participation in the ED WM1 module
Successful participation in the ED WM1 module
Forms of examination
Presentation, term paper, written exam
Requirements for the awarding of credit points
Presentation, term paper, written exam passed
Importance of the grade for the final grade
30% of the CP share of this module in the total CP of all modules ED M: (6/66) × 0.3 = 2.73%
Literature
Literaturempfehlungen
Matthias Schaffrick/ Marcus Wieland (Hg.): Theorien und Praktiken der Autorschaft (spectrum
Literaturwissenschaft / spectrum Literature, Band 47) (Berlin 2017)
Christel Meier/ Martina Wagner Egelhaaf (Hg.): Autorschaft: Ikonen - Stile - Institutionen (Berlin 2012)
Fotis Jannidis: Texte zur Theorie der Autorschaft (Stuttgart 2009)
Corina Caduff (Hrsg.): Autorschaft in den Künsten: Konzepte - Praktiken - Medien (Zürich 2008)
Ann-Kristin Mehnert: Walter Benjamins Produktionsbegriff in ‘Der Autor als Produzent’.
Eine Textdiskussion (GRIN Verlag 2017)
Matthias Schaffrick/ Marcus Wieland (Hg.): Theorien und Praktiken der Autorschaft (spectrum
Literaturwissenschaft / spectrum Literature, Band 47) (Berlin 2017)
Christel Meier/ Martina Wagner Egelhaaf (Hg.): Autorschaft: Ikonen - Stile - Institutionen (Berlin 2012)
Fotis Jannidis: Texte zur Theorie der Autorschaft (Stuttgart 2009)
Corina Caduff (Hrsg.): Autorschaft in den Künsten: Konzepte - Praktiken - Medien (Zürich 2008)
Ann-Kristin Mehnert: Walter Benjamins Produktionsbegriff in ‘Der Autor als Produzent’.
Eine Textdiskussion (GRIN Verlag 2017)
3. Semester of study
Masterarbeit- N/A
- 2 SWS
- 24 ECTS
- N/A
- 2 SWS
- 24 ECTS
Number
ED FM 5
Duration (semester)
1
Contact time
72 h
Self-study
648 h
Learning outcomes/competences
Methods and didactics: Proof of successful acquisition of the principles, processes, methods, techniques and strategies relevant to the independently created project work in the individual stages of the design process, including extensive research and documentation within the framework of largely independent working methods and corresponding support guidance by the respective lecturers in the form of individual group discussions.
and group discussions.
Upon successful completion of the module, students will have achieved the following learning objectives
Upon successful completion of the module, students will have achieved the following learning objectives
- Ability to independently conceptualize and design exemplary and complex communication scenarios in the chosen focus areas of editorial design with special consideration of their own authorship.
- Proof of an individual visual design language, a "personal signature" .
- Ability to independently identify relevant problem areas and innovative handling
- with given parameters and structures .
- Professional handling of codes, images, language, text and typography as a means of expression in the
- Within the framework of the transformation of self-developed topics .
- Acquiring the ability to concisely formulate and discuss a creative-scientific topic.
- Ability to independently prepare the Master's thesis with regard to the scientific and conceptual foundations of the Master's project work, including justification of the solution consequences as well as extensive research and documentation as a correspondence text or own essay.
- Proof of the ability to professionally present (exhibition, publication, multimedia presentation), evaluate and argumentatively defend the completed Master's thesis as part of the final colloquium.
Contents
Project work as formulation of the creative question in a media-specific context and elaboration up to the finished presentation.
Written work (thesis) as a correspondence text or own essay including extensive research and documentation.
Written work (thesis) as a correspondence text or own essay including extensive research and documentation.
Teaching methods
Independent development of the Master's thesis (project work and thesis) under minimal supervision (meetings/corrections amounting to 2 × 2 SWS).
Participation requirements
Formally and in terms of content: Successful participation in all modules in the first two semesters in the same annual focus areas.
Forms of examination
Presentation and defense of the Master's project work and the Master's thesis as part of the
final colloquium.
final colloquium.
Requirements for the awarding of credit points
Completion of a complex practical project with a professional presentation (book, magazine, animation, exhibition, simple or interactive multimedia presentation, film, etc.) and the associated thesis.
Importance of the grade for the final grade
Master's project 40%, Master's thesis 15%, colloquium 15%
Master's project: 12 CP, Master's thesis: 8 CP, Master's colloquium 4 CP
Master's project: 12 CP, Master's thesis: 8 CP, Master's colloquium 4 CP
Literature
Esselborn-Krummbiegel, Helga: Von der Idee zum Text. Eine Anleitung zum wissenschaftlichen Schreiben.
UTB, Stuttgart 20083
Praxisorientierung- PF
- 2 SWS
- 6 ECTS
- PF
- 2 SWS
- 6 ECTS
Number
ED PM 1
Duration (semester)
1
Contact time
36 h
Self-study
144 h
Learning outcomes/competences
Upon successful completion of the module, students will have achieved the following learning objectives:
- Insight into and understanding of structures, organizational forms and workflows in the field of editorial design (publishing houses, picture & press agencies, editorial offices, design offices, etc.)
- Formal and legal basics of setting up a company in the field of editorial design
- Building and maintaining a professional network
- Connected work in teams or at different locations
Contents
The ED PM1 module offers an insight into the professional practice of editorial design. Contacts are established with medium-sized and large companies in the industry. On excursions and in on-site workshops, students are given an in-depth insight into internal processes and professional contacts are made. Formal, organizational and legal aspects of setting up and running a company are also discussed
Teaching methods
Seminars in small groups, possibly presentations, lectures or excursions and workshops
Participation requirements
Formally and in terms of content: Successful participation in all modules in the first two semesters in the same annual focus areas.
Forms of examination
Colloquium with presentation
Requirements for the awarding of credit points
Proof of the professional skills acquired through documentation and presentation including
concept paper and critical reflection.
concept paper and critical reflection.
Importance of the grade for the final grade
30% of the CP share of this module in the total CD of all modules ED M: (6/66) × 0.3 = 2.73%
Literature
Förster, Achim. Urheberrecht: Eine Einführung in die rechtlichen Grundlagen kreativer Tätigkeit
(Bamberger Studien zu Literatur, Kultur und Medien, Band 11). Bamberg 2014
Hackenberg, Helga. Social Entrepreneurship – Social Business: Für die Gesellschaft unternehmen. Wiesbaden 2011
Kobuss, Jochaim und Alexander Bretz. Erfolgreich als Designer – Designbusiness gründen und entwickeln. Birkhäuser 2017
Pfennig, Gerhard. Kunst, Markt und Recht: Einführung in das Recht des Kunstschaffens und der Verwertung von Kunst (Berliner Bibliothek zum Urheberrecht). Berlin 2010
(Bamberger Studien zu Literatur, Kultur und Medien, Band 11). Bamberg 2014
Hackenberg, Helga. Social Entrepreneurship – Social Business: Für die Gesellschaft unternehmen. Wiesbaden 2011
Kobuss, Jochaim und Alexander Bretz. Erfolgreich als Designer – Designbusiness gründen und entwickeln. Birkhäuser 2017
Pfennig, Gerhard. Kunst, Markt und Recht: Einführung in das Recht des Kunstschaffens und der Verwertung von Kunst (Berliner Bibliothek zum Urheberrecht). Berlin 2010