Study plan
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
- WP
- 4SWS
- 6ECTS
Compulsory elective modules 2. Semester
Aktuelles Thema
Aktuelles Thema: Research Methodology Seminar
Business Intelligence
Corporate Sustainability
Digital Skills
ERP und SCE - Standardprogramme u. Erweiterungskonzepte
Quality Management and Standards
Compulsory elective modules 3. Semester
Compulsory elective modules 4. Semester
Module overview
1. Semester of study
Macroeconomics and Finance- ZU
- 4 SWS
- 6 ECTS
- ZU
- 4 SWS
- 6 ECTS
Number
98030
Duration (semester)
1
Management-Fallstudien- PF
- 6 SWS
- 6 ECTS
- PF
- 6 SWS
- 6 ECTS
Number
98090
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
The students
-
know the latest state of knowledge on the application of models and approaches of scientific work in general and strategic management in particular,
-
apply instruments for planning, managing and controlling companies in a realistic and case study-based context,
-
critically reflect on current management methods and models and, depending on the context, experience their benefits and limitations in relation to scientific-theoretical positions,
-
are familiar with the methods of scientific research and empirical research as a component thereof and can collect, process and systematically analyze empirical data in a structured manner,
-
know how to interpret qualitative information and quantitative data and derive suitable and conclusive recommendations
2.1.2 Skills
The students can
-
deal with complex and ambiguous decision-making situations,
-
decompose complex problems into relevant sub-problems,
-
systematically prepare unstructured information,
-
complement incomplete information with well-founded research work and logically justifiable assumptions,
-
Analyze conflicting goals and make balanced decisions,
-
apply the standards of scientific work with reference to a clearly defined question/task
-
apply sophisticated quantitative instruments/tools for data analysis depending on specific framework conditions
2.2 Personal competencies
2.2.1 Social skills
Students acquire the ability
-
to work and cooperate in teams in a collaborative and results-oriented manner,
-
present interim reports and results professionally,
-
to discuss and further optimize critical solution approaches,
-
make and defend decisions in the face of incomplete information
- .
2.2.2 Self-employment
Students can
-
Master and transform work or study contexts that are complex and unpredictable and require a new strategic approach,
-
reflect independently on the operational and strategic challenges of a company,
-
deal confidently with the function-specific perspectives in the area of conflicting operational decisions and select and use suitable management tools for specific situations.
Contents
The module focuses on application-oriented research, taking into account the usual standards and aspects of scientific work. The case study method enables context-related preparation and discussion of ambiguous decision-making situations in a specific business context. When working on a case study, participants are confronted with complex problems and must develop a solution taking into account a variety of perspectives and conflicting objectives.
Case studies offer an excellent approach to the transfer of implicit and explicit knowledge, particularly for management training. Individually prepared case studies/investigations tailored to a company or industry, which are based on an empirical survey using qualitative and/or quantitative methods in the company under consideration, serve this purpose.In addition to the independent preparation and solution of case studies and study projects, knowledge in the field of empirical and scientific work should be deepened. The studies/projects are to be worked on in writing in individual and/or group work in order to get the opportunity to get to know an interactive and practical handling of different topics. In addition, elaborated results will be presented and discussed. The course may be rounded off with excursions and guest lectures in order to provide a comprehensive practical picture.Teaching methods
Lecture / seminar course including:
- Moderated case study discussions
- Group work and study projects as well as empirical analyses
- Possibly guest lectures and excursions
Participation requirements
Formal: none
Content: Basic knowledge from the subject areas of strategic management and corporate management (from bachelor's degree programs in economics)
Forms of examination
The module examination consists of several partial performances:
-
Written examination
(0% to 100% assessment share; determined at the beginning of the course) -
Case study / term paper / presentation / or similar
(0% to 100% assessment share; to be determined at the beginning of the course)
Requirements for the awarding of credit points
In total, the required minimum score must be achieved in the above-mentioned examination sections.
Applicability of the module (in other degree programs)
M.A. Business Management
Importance of the grade for the final grade
Literature
Ausgewählte Fallstudien zu aktuellen Fragestellungen stellen neben den Basiskenntnissen zum wissenschaftlichen Arbeiten und einer anwendungsorientierten Forschung die Grundlagen für dieses Modul dar. Fallstudien werden von renommierten Anbietern, z. B. Harvard Business School, CASEM, CASE CENTRE (ECCH) bezogen und in die Lehrveranstaltung in geeigneter Form eingebunden.
Literatur zur Forschungsmethodik und zum wissenschaftlichen Arbeiten
Ellet, W.: Das Fallstudien-Handbuch der Harvard Business School Press. Business-Cases entwickeln und erfolgreich auswerten. Bern 2008
Esselborn-Krumbiegel, Helga: Richtig wissenschaftlich schreiben. Paderborn 2010
Göbel, Fabian: Case Study Approach. In: Schwaiger, Manfred und Anton Meyer (Hrsg.): Theorien und Methoden der Betriebswirtschaft. München 2009, S. 359-376
Heister, Werner und Dagmar Weßler-Poßberg: Studieren mit Erfolg: Wissenschaftliches Arbeiten. Stuttgart 2011
Helfrich, Hede: Wissenschaftstheorie für Betriebswirtschaftler. Wiesbaden 2016
Kahneman, Daniel: Thinking, fast and slow. London 2011
Karmasin, Matthias und Rainer Ribing: Die Gestaltung wissenschaftlicher Arbeiten. Wien 2006
Kirsch, Werner; David Seidl und Dominik van Aaken: Betriebswirtschaftliche Forschung. Stuttgart 2007
Knyphausen-Aufseß, Dodo zu: Theorie der strategischen Unternehmensführung: State of the art und neue Perspektiven. Wiesbaden 1995.
Kornmeier, Martin: Wissenschaftlich schreiben leicht gemacht für Bachelor, Master und Dissertation. 8. Auflage. Bern, Stuttgart, Wien 2018
Kornmeier, Martin: Wissenschaftstheorie und wissenschaftliches Arbeiten. Eine Einführung für Wirtschaftswissenschaftler. Heidelberg 2007
Meyer, Anton und Ursula Raffelt: Qualitative Forschung: Zwischen Wissenschaft und Kunst. In: Schwaiger, Manfred und Anton Meyer (Hrsg.): Theorien und Methoden der Betriebswirtschaft. München 2009, S. 317-338
Molinsky, Andrew: 3 Fähigkeiten, die jeder Manager im 21. Jahrhundert braucht. In: Harvard Business Manager 34. Jg. (2012), H. 5, S. 92-98
Schwaiger, Manfred und Anton Meyer (Hrsg.): Theorien und Methoden der Betriebs-wirtschaft. München 2009
Schwaiger, Manfred und Lorenz Zimmermann: Quantitative Forschung: Ein Überblick. In: Schwaiger, Manfred und Anton Meyer (Hrsg.): Theorien und Methoden der Betriebswirtschaft. München 2009, S. 419-437
Theissen, Manuel R.: Wissenschaftliches Arbeiten. Erfolgreich bei Bachelor- und Masterarbeit. 17. Auflage, München 2017
Vester, Frederic: Die Kunst vernetzt zu denken. Ideen und Werkzeuge für einen neuen Umgang mit Komplexität. Ein Bericht an den Club of Rome. München 1999
Vester, Frederic: Unsere Welt – ein vernetztes System. München 1983
Literatur zur Managementlehre
Bea, Franz X. und Jürgen Haas: Strategisches Management. 9. überarb. Aufl., Konstanz, München 2017
Büchler, Jan-Philipp: Strategie entwickeln, umsetzen und optimieren. Halbergmoos 2018
Büchler, Jan-Philipp und Sabine Quarg: Managementsimulation als korporativer Lernprozess zur Rationalitätssicherung. In: Planspiele – Erleben, was kommt. Bartschat, D.; Schwägele, S.; Trautwein, F.; Zürn, B. (Hrsg.), Books on Demand GmbH, Norderstedt 2014, ZMS-Schriftenreihe, Band 5, S. 33-68
Dillerup, Ralf und Roman Stoi: Unternehmensführung. 5. Aufl., München 2016
Freter, Hermann: Markt- und Kundensegmentierung. 2. Aufl., Stuttgart, 2008
Göbel, Elisabeth: Unternehmensführung und Moral. 2. Aufl., Tübingen 2017
Göbel, Elisabeth: Entscheidungstheorie. 2. Aufl., Stuttgart 2018
Göbel, Elisabeth: Unternehmensethik. Grundlagen und praktische Umsetzung. 5. Aufl., Stuttgart 2017
Hungenberg, Harald: Strategisches Management in Unternehmen. Ziele-Prozesse-Verfahren. 8. Aufl. Wiesbaden 2014
Jung, Rüdiger, Heinzen, Mareike und Sabine Quarg: Allgemeine Managementlehre. 7. Aufl., Berlin 2018
Macharzina, Klaus und Joachim Wolf: Unternehmensführung. 9. Auflage, Wiesbaden 2015
Malik, Fredmund: Strategie. 2. Aufl., Frankfurt am Main 2013
Müller-Stewens, Günter: Das Strategische Management als Disziplin – Meilensteine und Perspektiven seiner Entwicklung. In: Die Unternehmung 70. Jg. (2016) 4, S. 322-343
Müller-Stewens, Günter und Christoph Lechner: Strategisches Management. 5. Aufl., Stuttgart 2016
Schreyögg, Georg und Jochen Koch: Grundlagen des Managements. 3. Auflage, Wiesbaden 2014
Schreyögg, Georg, Koch, Jochen und Horst Steinmann: Grundlagen der Unternehmensführung. Funktionen, Fallstudien. 7. Auflage, Wiesbaden 2013
Welge, Martin K.; Al-Laham, Andreas und Marc Eulerich: Strategisches Management. Grundlagen – Prozess – Implementierung. 7., überarb. und erw. Auflage, Wiesbaden 2017
Fachzeitschriften und Datenbanken
Betriebswirtschaftliche Forschung und Praxis (BFuP)
Journal of Business Economics (JBE) (bis 2012 Zeitschrift für Betriebswirtschaft (ZfB))
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF)
Harvard Business Manager
Harvard Business Review
M&A Review
WiSt – Wirtschaftswissenschaftliches Studium
Absatzwirtschaft
Beschaffung aktuell
Der Controller
Controlling
Datenbank Euromonitor
Datenbank Statista.com
u. a.
Principles of Digital Supply Chain Management- PF
- 6 SWS
- 6 ECTS
- PF
- 6 SWS
- 6 ECTS
Number
98050
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students know and understand
-
the relevance of supply chain management
-
the core aspects, concepts, main characteristics, and principles of supply chain management and logistics
-
the development and phases of digitalization in supply chains
-
the vision, chances and underlying concepts of a fully digitalized supply chain
-
key technologies and principles behind digitization in supply chain management
-
the changing role, function and application of information systems in supply chains
-
models for stepwise digitization and assessment of maturity of digitization
-
the necessity of change management to achieve and manage digital supply chains
2.1.2 Skills
The students are able to
-
explain the fundamentals of supply chain management
-
explain scenarios of digitized processes in supply chains
-
illustrate stakeholders and explain their roles in the digitization process of supply chains
-
illustrate explain the relevance, chances, risks and challenges for supply chains resulting from digitization
-
identify and analyze the effects of digitization on logistics processes and the supply chain in given scenarios or use cases
-
assess the benefits, critical success factors as well as risks and limits of digitized processes in supply chains in given scenarios or use cases
-
assess the suitability and maturity of core, maturing, emerging technologies for digitization in supply chain management and logistics by application of given models on scenarios and use cases
-
assess the impact of digitization on risk management, supplier management and sustainability in supply chains
-
recommend tools for digital supply chain management according to needs of companies in scenarios and use cases
-
derive recommendations for required capabilities and skills of employees
2.2 Personal Competencies
2.2.1 Social Competencies
The Students
-
develop an attitude towards digitization in supply chain management
-
achieve effectiveness and efficiency in analyzing and assessing the effects of digitization and suitability and maturity of technologies for given use cases
-
can handle complexities while working in groups
-
are able to present and prudently defend team results in a complex and demanding environment
-
develop team competencies among the members
2.2.2 Autonomy
The Students
-
can manage and transform work or study contexts that are complex and require new strategic approaches.
-
can reflect operational challenges of a company in the background of digitization.
-
work out independent projects and ideas
Contents
Introduction to Supply Chain Management
-
Objectives, principles and perspectives of supply chain management
-
The role of logistics and supplier management in supply chain management
-
Challenges and need for collaboration
Digitalization in Supply Chain Operations
-
Material Flow Processes and Technologies in Supply Chain Operations
-
Mechanization and Automation
-
Digitalization, Internet of Things, Industry 4.0
-
Digital Transformation and Maturity
-
Use Cases and Case Studies
Digitalization in Supply Chain Design and Planning
-
Supply chain strategies
-
Methods for network design
-
Inventory planning
-
Information systems
-
Centralized and decentralized information management
Teaching methods
-
Lectures introducing concepts, methods and tools as well as practitioners' best practices
-
Group work to practice concepts and methods, to develop skills and to work on case studies
-
Home work to add individual contributions
-
Presentations to communicate results in oral and written form
Participation requirements
Formal: none
Knowledge and Competencies: Fundamental knowledge of supply chain management, logistics and supplier management is recommended
Forms of examination
- 75% written examination at the end of the course (60 minutes)
- 25% contributions and continuous assessment within the course (homework, group work, presentations, case studies)
Requirements for the awarding of credit points
Applicability of the module (in other degree programs)
M.A. Business Management
Importance of the grade for the final grade
Literature
Arnold, D.; Isermann, H.; Kuhn, A.: Handbuch Logistik, 3. Auflage, Springer Verlag, Berlin, 2008.
Batran, A.; Erben, A.; Schulz, R.; Sperl, F.: Procurement 4.0 – A survival guide in a digital, disruptive world, 1st Edition, Campus Verlag, Frankfurt, 2017.
Bowersox, D.; Closs, D.; Cooper, M. B.: Supply Chain Logistics Management, 5th Edition, McGraw-Hill, New York, 2020.
Chopra, S.; Meindl, P.: Supply Chain Management – Strategy, Planning And Operation, 6th Edition, Pearson, Halbergmoss, 2016.
Grant, D.B.: Logistics Management, Pearson, Halbergmoss, 2012.
Kagermann, H.; Anderl, R.; Gausemeier, J.; Schuh, G.; Wahlster, W.: Industrie 4.0 in a Global Context – Strategies for Cooperating with International Partners (acatech STUDY), Herbert Utz Verlag, Munich, 2016.
Kuhn, A.; Hellingrath, B.: Supply Chain Management. Optimierte Zusammenarbeit in der Wertschöpfungskette. Springer, Berlin/Heidelberg, 2002.
Manners-Bell, J.; Lyon, K.: The Logistics and Supply Chain Innovation Handbook – Disruptive Technologies and New Business Models, 1st Edition, Kogan Page Ltd., London, 2019.
O’Brien, J.: Supplier Relationship Management – Unlocking the Value in Your Supply Base, 2nd Edition, Kogan Page Ltd., London, 2018.
Parlings, M.; Cirullies, J.; Klingebiel, K.: A literature-based state of the art review on the identification and classification of supply chain design tasks. In: Disruptive supply network models in future industrial systems. Configuring for resilience and sustainability: 17th Cambridge International Manufacturing Symposium. Institute for Manufacturing, Cambridge, 2013.
Pfohl, H.-C.: Logistiksysteme – Betriebswirtschaftliche Grundlagen, 9. Auflage, Springer Verlag, Berlin/Heidelberg, 2018.
Schuh, G.; Anderl, R.; Gausemeier, J.; Hompel, M. ten; Wahlster, W: Industrie 4.0 Maturity Index – Managing the Digital Transformation of Companies (acatech STUDY), Herbert Utz Verlag, Munich, 2017.
Simchi-Levi, D.; Kaminsky, P.; Simchi-Levi, E.: Designing and Managing the Supply Chain – Concepts, Strategies and Case studies, 4th Edition, McGraw Hill, New York, 2009.
Vogel-Heuser, B.; Bauernhansl, T.; Hompel, M. ten (Hg.): Handbuch Industrie 4.0., 2. erweiterte und bearbeitete Auflage, Springer Vieweg (Springer Reference Technik); ), Berlin, 2014, 2017.
Wagner, R. M. (Hg.): Industrie 4.0 für die Praxis – Mit realen Fallbeispielen aus mittelständischen Unternehmen und vielen umsetzbaren Tipps, Springer Gabler, Wiesbaden, 2018.
Winkelhake, U.: The Digital Transformation of the Automotive Industry – Catalysts, Roadmap, Practice, Springer International Publishing, Cham, 2018.
Strategisches Management- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
98010
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
The students
-
know the most important and significant methods, instruments and concepts of strategic management and the strategy development process,
-
apply tools for analyzing and interpreting qualitative and quantitative data,
-
know how to draw up a business plan and present and defend it in decision-making bodies
2.1.2 Skills
The students
-
can analyze decision-making situations using subject-specific tools and make professional recommendations on the application-oriented process of strategy development and implementation,
-
use qualitative and quantitative management tools for strategic analysis and strategy development,
-
can identify and resolve critical areas of the strategy development and implementation process
-
are also able to deal with strategic conflicts of interest and make recommendations on how to deal with this situation
2.2 Personal competencies
2.2.1 Social skills
Students acquire the ability to
-
deal with specific challenges in decision-making situations and conflict situations in the area of strategy and goal alignment,
-
to accompany and lead teams in the individual process steps of strategy development,
-
prepare and present relevant information for various stakeholder groups
2.2.2 Self-employment
Students can
-
Develop, evaluate and implement strategy options for specific companies in selected markets,
-
develop strategy development and decision-making processes independently, also taking into account uncertainty and limited information
-
Critically question business models and identify opportunities for optimization
Contents
This module focuses on application-oriented instruments, methods and concepts of strategic management. The focus is on references to the process phases of goal formation, strategic analysis consisting of company and environmental analysis, strategy selection and implementation as well as strategic control.
Within the framework of the company analysis, the resource analysis, core competence management based on the VRIO approach and the value chain analysis based on a cost structure analysis, a comparative competitor analysis are taken into account in an application-oriented manner in order to derive a well-founded analysis of strengths and weaknesses.
The environmental analysis draws on the global environmental analysis (PESTEL analysis), the mega-trends to be considered, stakeholder management, the analysis of strategic groups and competitors, Porter's industry structure analysis, the technology life cycle and market segmentation approaches. Opportunities and threats are then identified from the results of the environmental analysis.The results of the strategic analysis are summarized in a well-founded SWOT matrix in which both the results of the strengths and weaknesses analysis and the opportunities and threats from the environmental analysis are recorded. Based on this, specific strategies are derived and recorded in the SWOT matrix. Various management tools are used - e.g. portfolio analyses (BCG portfolio, etc.), the product life cycle concept, the experience curve concept, the marketing mix, approaches for targeted market segmentation as well as the significant options for strategy classification (competitive strategies according to Porter, growth strategies according to Ansoff) and much more.
Building on this, important aspects of strategy implementation and strategic control as well as current new developments from digitalization and the field of artificial intelligence are addressed.
Special attention is paid to maintaining the company's ability to act and react in order to better deal with increasing complexity and uncertainty. In this respect, the requirements of modern strategic management and the handling of complexity are conveyed, for example, with the help of control systems (entrepreneurial navigation system according to Malik).Teaching methods
Lecture / seminar course included:
-
Moderated practical examples and practice-oriented applications
-
Group work
-
Guest lectures and excursions, if applicable
Participation requirements
Formal: none
Content: Basic knowledge from the subject areas of strategic management and corporate management (from bachelor's degree programs in economics)
Forms of examination
The module examination consists of several partial performances
-
Written examination
(0% to 100% assessment share; determined at the beginning of the course) -
Homework / presentation / or similar
(0% to 100% assessment share; to be determined at the beginning of the course)
Requirements for the awarding of credit points
In total, the required minimum score must be achieved in the above-mentioned examination sections.
Applicability of the module (in other degree programs)
M.A. Business Management
Importance of the grade for the final grade
Literature
Bea, Franz X.; Haas, Jürgen: Strategisches Management, Konstanz, München 2017
Büchler, Jan-Philipp: Strategie entwickeln, umsetzen und optimieren, Halbergmoos 2018
Büchler, Jan-Philipp; Quarg, Sabine: Managementsimulation als korporativer Lernprozess zur Rationalitätssicherung. In: Planspiele – Erleben, was kommt. Bartschat, D.; Schwägele, S.; Trautwein, F.; Zürn, B. (Hrsg.), Books on Demand GmbH, Norderstedt 2014, ZMS-Schriftenreihe, Band 5, S. 33-68
Dillerup, Ralf; Stoi, Roman: Unternehmensführung, München 2016
Freter, Hermann: Markt- und Kundensegmentierung, Stuttgart, 2008
Gausemeier, Jürgen; Plass, Christoph: Zukunftsorientierte Unternehmensgestaltung, 2014
Göbel, Elisabeth: Unternehmensführung und Moral, Tübingen 2017
Göbel, Elisabeth: Entscheidungstheorie, Stuttgart 2018
Göbel, Elisabeth: Unternehmensethik - Grundlagen und praktische Umsetzung, Stuttgart 2017
Hirt, Michael: Die wichtigsten Strategietools für Manager - mehr Orientierung für den Unternehmenserfolg, München 2015
Hungenberg, Harald: Strategisches Management in Unternehmen, Wiesbaden 2014
Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Angwin, Duncan; Regnér, Patrick: Strategisches Management, Halbergmoos 2018
Jung, Rüdiger, Heinzen, Mareike und Sabine Quarg: Allgemeine Managementlehre, Berlin 2018
Kahneman, Daniel: Thinking, fast and slow. London 2011
Kerth, Klaus; Asum, Heiko; Stich, Volker: Die besten Strategietools in der Praxis, München 2015
Macharzina, Klaus; Wolf, Joachim: Unternehmensführung, Wiesbaden 2015
Malik, Fredmund: Strategie, Frankfurt am Main, 2013
Müller-Stewens, Günter: Das Strategische Management als Disziplin – Meilensteine und Perspektiven seiner Entwicklung; in: Die Unternehmung 70. Jg. (2016) 4, S. 322-343
Müller-Stewens, Günter; Lechner, Christoph: Strategisches Management, Stuttgart 2016
Simon, Hermann: Strategie-Notstand. In: Manager Magazin 30. Jg. (2000) 7, S. 113-114
Schreyögg, Georg; Koch, Jochen: Grundlagen des Managements, Wiesbaden 2014
Schreyögg, Georg; Koch, Jochen; Steinmann, Horst: Grundlagen der Unternehmensführung, Wiesbaden 2013
Schwenker, Burkhard / Dauner-Lieb, Barbara: Gute Strategie: Der Ungewissheit offensiv begegnen Eine neue Agenda strategischer Führung. Ort 2017
Welge, Martin K.; Al-Laham, Andreas; Eulerich, Marc: Strategisches Management, Wiesbaden 2017
Fachzeitschriften und Datenbanken
Betriebswirtschaftliche Forschung und Praxis (BFuP)
Journal of Business Economics (JBE) (bis 2012 Zeitschrift für Betriebswirtschaft (ZfB))
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF)
Harvard Business Manager
Harvard Business Review
M&A Review
WiSt – Wirtschaftswissenschaftliches Studium
Absatzwirtschaft
Beschaffung aktuell
Der Controller
Controlling
Datenbank Euromonitor
Datenbank Statista.com
MarketLine
u. a.
Supply Chain Planning unter Unsicherheit- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
98080
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
Students learn about data-oriented analysis methods as a decision-making tool for planning supply chain processes. They are familiar with the concepts of descriptive analytics, predictive analytics and prescriptive analytics, can evaluate these and link analysis methods in order to tackle more complex problems from the perspective of production in supply chains. You will learn how to deal with uncertainty in the results of the processes as well as procedures for recognizing and handling missing or incorrect data.
In addition to the methods, the focus is also on goal-oriented application to practical problems and dealing with uncertainty in the results of the methods. The focus is on methods for planning resources, in particular by forcasting demand and order quantities as well as planning safety stocks in manufacturing supply chains. Students learn to apply the methods, transfer them as flexible techniques to new problems and critically evaluate the results.2.1.2 SkillsStudents apply problem-oriented forcasting and analysis methods, critically evaluate their results and learn procedures for dealing with more complex problems. Through practical work, students become familiar with the interpreted programming language R and the use of R Markdown Notebooks and deepen their knowledge of MS Excel.
Students are able to independently structure smaller case studies and tasks, select a suitable method for dealing with uncertainty and develop a proposed solution. The case studies mainly deal with strategic and tactical planning tasks in manufacturing supply chains.
2.2 Personal skills2.2.1 Social competence
Students have team-oriented skills that are achieved through the joint processing and presentation of strategic and tactical case studies and exercises on supply chain planning under uncertainty
.2.2.2 Independence
Students are able to select and apply suitable methods for dealing with uncertainty and apply these in a targeted manner to strategic and tactical decision-making situations in production-related supply chains.
Contents
a) Supply chain planning
- Supply chain planning as part of supply chain management
- Aggregated planning in a supply chain
- Demand forecasting in the supply chain
- Supply chain planning under uncertainty
- Managing uncertainty through safety stocks
- Determining the optimal level of product availability
b) Use of R as an analysis tool for supply chains
- Basics and operating concepts of R-Studio
- Data and variables in R
- Creating and using a notebook as an R Markdown document .
- Use of R modules for descriptive analytics using the example of analyzing demand data in the supply chain
- Data visualization with R
- Use of the results within supply chain planning
Teaching methods
Seminar-based, dialog-oriented events with practical examples and group projects. Accompanying compulsory reading of specified sources as well as independent research on current topics and practical problems or applications. Independent preparation of papers, case studies and exercises as well as presentation of these under time restrictions.
Participation requirements
Formal: none
Content: none
Forms of examination
- Semester-related collaboration and group work (presentation, term paper, case studies) (40%)
- Final exam (60 minutes) (60%)
Requirements for the awarding of credit points
Passed module exam and successful seminar paper written during the semester
Applicability of the module (in other degree programs)
Importance of the grade for the final grade
Literature
Chopra, Sunil; Meindl, Peter: Supply Chain Management: Strategie, Planung und Umsetzung, 5., aktualisierte Auflage Pearson 2014.
Fischetti A: Data Analysis with R, Second Edition : A Comprehensive Guide to Manipulating, Analyzing, and Visualizing Data in R (Elektronische Ressource). Packt Publishing; 2018.
Gupta, Deepti: Applied Analytics through Case Studies Using SAS and R: Implementing Predictive Models and Machine Learning Techniques. Imprint: Apress, 2018
Krajewski, Lee J.; Malhotra, Manoj K.; Ritzman, Larry P.: Operations Management: Processes and Supply Chains, 12. Edition Pearson 2018.
Ausgewählte Aufsätze, wie etwa: Stölzle, Wolfgang & Preindl, Raphael: Supply Chain Analytics – Entscheidungsunterstützung für das Management von Supply Chains. In Schröder, Meike & Wegner, Kirsten (Hrsg.): Logistik im Wandel der Zeit – Von der Produktionssteuerung zu vernetzten Supply Chains. Wiesbaden : Springer Gabler, 2019, S. 163-181.
(weitere Literatur vor Beginn der Veranstaltungen)
Aktuelles Thema- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
982091
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
Background: This compulsory elective module is intended to enable the head of degree program, in coordination with the Dean's Office, to approve special and usually one-off WPM courses on current topics, e.g. based on changes in the law, technological developments or economic situations ("crisis"). Such flexible offers were requested by some subject groups and can also be considered across subject groups (e.g. business administration + economics or business administration + law). The offer of a compulsory elective module via participation in the Ruhr Master School (RMS) can also be provided as a "current topic".
The students know the context and the basic theories of the "current topic", develop possible solutions for the "novel" problem and also practice innovative research methods, independent learning, group work and presentations.
Contents
The content and form (seminar or block) of the courses must be specified in good time by the lecturers offering them and announced in a module description.
Teaching methods
Powerpoint-supported, dialog-oriented events with practical examples.
Accompanying compulsory reading of specified sources as well as independent research on current topics and practical problems or applications.Group work, moderated discussion, "learning by doing", independent preparation of papers, presentation of papers and group results under time restrictions.
It is advisable to invite external experts to give lectures or to participate in the courses as lecturers.
Participation requirements
Formal: None
Content: To be specified by the lecturers
Forms of examination
Exam at the end of the semester and, if applicable, an examination during the semester
Requirements for the awarding of credit points
Passed module exam and successful seminar performance during the semester
Applicability of the module (in other degree programs)
M.Sc. FACT, M.Sc. FACT - Controlling & Digitalization
Literature
Veranstaltung muss von der Studiengangsleitung in Abstimmung mit dem Dekanat genehmigt werden!
Cross-Cultural Management- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
982014
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The Students
-
can explain concepts of "culture"
-
are aware of mental models of situations and their role in communication
-
are aware of the various manifestations of culture in business contexts
-
can explain types of cultural research and their advantages and disadvantages
-
are aware of major intercultural research projects.
2.1.2 Skills
The Students are able to analyze and assess descriptions of culturally based differences in
-
management styles and notions of leadership,
-
teamwork styles,
-
time management,
-
role of genders,
-
organizational communication procedures, esp. meetings,
-
communication styles.
2.2 Personal Competencies
2.2.1 Social Competencies
The Students
-
can communicate in a way which reflects respect for others' positions
-
can successfully and creatively negotiate differences in approaches
-
act responsibly and reliably towards others, especially in honoring their commitments when cooperating with others
-
are aware of the need to respect different approaches and methods even in positions of power
2.2.2 Autonomy
The Students
-
are aware of the relative nature of their culture-based values and norms
-
can relate their values and norms to those of others
-
can devise strategies to cope with intercultural differences and establish trust
-
can research the impact of culture on management-related phenomena
Contents
This course focuses on the context of international business, especially from a cultural perspective. When people from various cultures cooperate, many differing views on values, methods, roles, procedures and so forth come together. Although people have their own personal perspectives on such matters, these perspectives have as a rule been developed during their enculturation in a particular environment and are strongly influenced by the notions prevalent in that environment. Cultural backgrounds are therefore a factor to be considered in international business. Views on approaches and practices which are not shared by all participants have to be negotiated. However, people are not prisoners of their cultural backgrounds and the different views resulting from different favored approaches to management tasks in cultures should not exclusively be treated as a source of conflict but as a potential enrichment of the perspectives of those involved as well.
In order to develop the students' insight into the potential impact of culture on management in general and situations of cooperation in particular, situational models as well as the descriptions of the management styles, methods and procedures prevalent in variouscultures are studied and compared critically. First, this is done from an emic perspective, which requires the students to develop their own criteria to come to a systematic and coherent overview of the different patterns described. Then, the classical etic approaches are discussed with an emphasis on Hall's and especially Hofstede's dimensional classifications. Descriptions of the management styles, methods and procedures prevalent in various cultures are consequently analyzed in terms of Hofstede's classification of cultural dimensions. Subsequently, the advantages and disadvantages as well as the limitations of emic and etic approaches are discussed.
The cases typically take the form of descriptions of so-called critical incidents, which are analyzed in terms of the different values and viewpoints which underlie the described behaviours of the interactants. The study of critical incidents also provides an opportunity to take into account other than purely cultural factors, which also affect the success or failure of cooperation in business. The amount of trust, the manifestations of commitment and so on also contribute to the outcome, and this aspect of intercultural relations must not be ignored.
The students are required to use their own experience and knowledge to supply input to the discussions, which are complemented by such practices as brainstorming and critical reasoning. Students use the e-learning platforms of the university and the study course.
-
Managing Cultural Differences
-
Model of (business-related) situation
-
Universals in human behavior and mental processes and their impact on cooperation
-
Impact of culture on (business-related) behavior and mental processes
-
Classical studies of culture in a business perspective: Hall, Hofstede, Trompenaars, Globe
-
-
Characteristics of business cultures in:
-
Asia/China
-
Europe
-
Latin America
-
North America
-
Teaching methods
-
Seminar
-
Lectures incl. practitioners' best practices
-
Interactive case studies
-
(Short) presentations
-
Results-oriented presentations in oral and written form
Participation requirements
Formal: -
Knowledge and Competencies: -
Forms of examination
-
Exam (60 minutes) (50%)
-
Presentation (25%)
-
Special assignments (25%)
Requirements for the awarding of credit points
-
Successful completion of examination
-
Presentation (individual / group)
- Class attendance
Applicability of the module (in other degree programs)
M.A. Business Management
Importance of the grade for the final grade
Literature
Bhagat, Rabi S.; Steers, Richard M. (eds.): Cambridge Handbook of Culture, Organizations, and Work. Cambridge University Press: 2009.
de Jongste, Henri: Intercultural interaction and mental models. http://www.sietareu.org/activities/congress2013/programme-ad-workshops
Ferraro, Gary P. and Briody, Elizabeth K.: The Cultural Dimension of Global Business. Seventh edition. Pearson.
Hofstede, Geert; Hofstede, Gert Jan; Minkov, Michael: Cultures and Organizations: Software for the Mind, Third Edition. Mc-Graw-Hill: 2010.
Matsumoto, David: Culture, Context, and Behavior, Journal of Personality, 75(6), 2007: 1285-1319.
Mead, Richard and Andrews, Tim G.: International Management: Culture and Beyond. Wiley, 2009.
Nakata, Cheryl (ed.): Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave: 2009.
Tomalin, Barry; Nicks, Mike: The World's Business Cultures and How to Unlock Them, Second Edition. Thorogood: 2010.
Trompenaars, Fons and Hampden-Turner, Charles: Riding the Waves of Culture: Understanding Diversity in Global Business. Third edition. McGraw-Hill: 2011.
Digital Transformation- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
982002
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students can
-
explain core IT concepts and technologies
-
explain and compare information supply chains
-
explain digital business models
-
explain methods for user participation in the process
-
knows relevant IT tools for planning, data analysis and collaboration
2.1.2 Skills
The students are able to
-
analyze information supply chain
-
analyze and understand digital business ecosystems
-
develop tailored processes for managing IT projects
-
use IT tools for project management
-
understand IT environments for collaboration in virtual teams
in a given context in the course.
2.2 Personal Competencies
2.2.1 Social Competencies
Students train to cooperate in a virtual team via collaboration tools.
2.2.2 Autonomy
Students take decisions on the setup of IT environment for project management based on their judgement and on team consensus.Contents
This course addresses two aspects related to project management and digital transformation. The first aspect is that the digital transformation is subject to projects. The digital change is planned, organized, managed and executed with projects. Therefore, prospective project managers need to understand the basic concepts of the digital transformation as a major trend. They need to know what they manage to be successful.
The second aspect is that the digital transformation has implications of the processes, methods and tools in project management. Projects are managed by using digital tools and by establishing virtual organizations. Digital tools enable project managers to work in a new way which is often much more agile than in the past. The competence for using such tools and selecting the right IT environment for a project is crucial.
1. digital transformation
1.1 Introduction
1.2 Modern IT Concepts
1.3 Concept of the Information Supply Chain
1.4 Digital Business Ecosystems
2. managing digital change
2.1 Characteristics and Challenges of Digital Change
2.2 Project Management in for Digital Change
2.3 User and Stakeholder Involvement in Digital Change
3. IT Tools for Project Management
3.1 Tools for Planning and Risk Management
3.2 Tools for Data Analytics
3.3 Tools for Collaboration in Teams
3.4 Tailoring tool environments to project needs
Teaching methods
Students will be introduced to technologies, knowledge and tools by lectures and online-material (e.g. tutorial). They will gain practical skills by using IT tools.
-
Lectures introducing concepts, methods and tools
-
Group work in using tools and operating tool environments
-
Home work to add individual contributions by doing a scientific analysis on topics in the context of information supply chains, digital business ecosystems and managing digital change
-
Presentations to communicate results
Participation requirements
Formal: -
Knowledge and Competencies: relevant skills and knowledge in PC based and cloud based IT tools (e.g. Office, Database, MS Project, SAP)
Forms of examination
-
50% contributions within IT tool tutorials and trainings (e.g. passing ECDL exams, providing training certificates)
-
50% written or oral examination at the end of the course
Requirements for the awarding of credit points
Successful completion of examination and tool trainings
Applicability of the module (in other degree programs)
M.A. European Master in Project Management, M.A. Business Management
Importance of the grade for the final grade
Literature
CERP-IoT: Vision and Challenges for realizing the Internet of Things, European Union, 2010
J. Clarke, N. Suri, A. Sharma: Trust and security of the Internet of Things (IoT), BIC Discussion Paper, Coordinated by Waterford Institute of Technology, Cork Road, Waterford, Ireland, 2012
G. Kortuem, F. Kawsar F: Market-based user innovation in the Internet of Things. IEEE Conference “Internet of Things (IOT)”, Tokyo, 2010
F. Nashira, A. Nicolai, P. Dini, M.L. Louarn, L.R. Leon: Digital Business Ecosystem. European Commission, 2010, Retrieved from http://www.digital-ecosystems.org/book/de-book2007.html, , last accessed June 06, 2013
S. Sun, J. Yen: Information Supply Chain: A Unified Framework for Information-Sharing, P. Kantor et al. (Eds.): ISI 2005, LNCS 3495, pp. 422 – 428, 2005
O. Vermesan, P. Friess, P. Guillemin, S. Gusmeroli et al. (Eds.), “Internet of Things Strategic Research Roadmap”, Cluster of European Research Projects on the Internet of Things, CERP-IoT, 2011
Fortgeschrittenes Geschäftsprozessmanagement- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
982011
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
The students' skills as method experts in process modeling are expanded in relation to the basic knowledge of a Bachelor's degree. Knowledge of the possibilities of working with reference models, the further use of process models (conversion of technical models into executable models) in downstream phases in the system implementation and selection process is available. The extensive aspects of process analysis have been developed. Knowledge of how a technically described example can be converted into a model using a graphical description method with the help of a tool for process modeling and analysis is available.
2.1 Professional competence
2.1.1 Professional and methodological competence
-
Recognizing the importance of business process management as a necessary component of the successful introduction of information systems
-
Applying various graphical modeling methods to business management tasks
-
Developing a process model for business management tasks from practice based on different objectives
-
Working with a process modeling tool
-
Explaining the framework conditions for the successful introduction of process management
-
Describe and determine various aspects of process analysis
-
Conducting process analyses
-
Assessment of an actual process model and derivation of success factors (weak point analysis) for a target concept
2.1.2 Interdisciplinary methodological competence
-
Applying methods from business process management to business management issues in different operational functional areas
2.1.3 Self-competence
-
Developing a solution to a given question from business process management with independent argumentation
2.2 Personal skills
2.2.1 Social skills
-
Presenting a solution in a group using a presentation
-
Moderating a discussion in a group
2.3 Occupational field orientation
-
Practical training with various tools for process modeling and analysis
-
Preparation for working as a counseling consultant in the field of business process management/introduction of standard application software
-
Knowledge of the job description of a method expert, business architect, subject matter expert
Contents
-
Refresher basics (basic terms, methods, tools, architectures)
-
Methods for process modeling in the extension, in particular data structuring
-
Framework conditions for process management (quality management)
-
Extended process analysis
-
Reporting in process management
-
Connection of technical process modeling with implementation processes of workflow management, application software, e- or m-business
-
BPM and service-oriented architectures (conversion to UML, BPMN 2.0)
-
Selected case studies in small group work
Teaching methods
For the course, the forms of teaching
-
Lecture in interaction with the students, with blackboard writing and projection,
-
Exercise accompanying the lecture,
-
Solving practical exercises in individual or team work,
-
Workshops,
-
Group work,
-
Individual work,
-
Presentation,
-
Active, self-directed learning through tasks, sample solutions and accompanying materials,
-
homework to accompany the course,
-
Regular discussion of the interim status of the project or seminar paper with the responsible supervisor,
-
final presentation, for the assignment.
Participation requirements
Formal: none
Content: none
Forms of examination
The module examination consists of:
-
written written examination
-
examinations during the semester
Requirements for the awarding of credit points
-
passed written examination or passed oral examination (according to current examination schedule)
-
successful term paper
Applicability of the module (in other degree programs)
M.Sc. Business Informatics, M.A. Business Management
Importance of the grade for the final grade
Literature
-
Gröner, U., Fleiege, M., Prozessorientierte Modellierung und Analyse mit dem ARIS-Tool, Berlin 2015
-
Gröner, U., Geschäftsprozessmanagement I, Online-Publikation, o. O. 2008, unter: http://www.shaker.de/de/content/catalogue/index.asp?lang=de&ID=6&category=181
-
Gröner, U., Geschäftsprozessmanagement II, Online-Publikation, o. O. 2008, unter: http://www.shaker.de/de/content/catalogue/index.asp?lang=de&ID=8&ISBN=OND-00000- 000000
-
Alllweyer, Th., Business Process Management-Systeme, Books on demand 2015
-
Allweyer, Th., BPMN 2.0, Business Model and Notation. Einführung in den Standard für die Geschäftsprozessmodellierung, 3., aktualisierte und erweiterte Auflage, Norderstedt 2014
-
Becker, J., Kugeler, M., Rosemann, M., Leitfaden zur prozessorientierten Organisationsgestaltung, 7. Aufl., Berlin et al. 2012
-
Scheer, A.-W., ARIS-Modellierungsmethoden, Metamodelle, Anwendungen, 4. Aufl., Berlin et al. 2001
-
Scheer, A.-W., ARIS – vom Geschäftsprozess zum Anwendungssystem, 4. Aufl., Berlin et al. 2002
-
Schmelzer, H., Sesselmann, W., Geschäftsprozessmanagement in der Praxis, 8. , erweiterte und aktualisierte Auflage, München (Hanser Verlag) 2013
Kostenmanagement- WP
- 6 SWS
- 6 ECTS
- WP
- 6 SWS
- 6 ECTS
Number
982012
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
Students recognize that cost management is geared towards the active and conscious design of a company's cost and performance relationships. They are aware that cost management is centrally integrated into corporate management. The students will be able to ventilate the basic conceptual elements of cost accounting and cost management. Furthermore, they understand analytical planning, control and influence in cost management areas.
Students reflect on cost management in a systemic scientific and applied context and are familiar with the current state of research, including starting points for research requirements and investment needs in practice.
2.1.2 Skills
By understanding the interrelationships of cost management, students develop the ability and skills to use cost management instruments appropriately and professionally.
Methodically, they can correctly process selected problems using subject-specific procedures and find a well-founded solution. They will be able to interpret their mathematical results, critically analyze their significance and defend their own position in a self-reflective manner. Using selected examples, students are able to relate individual techniques to a professional industrial environment and consulting practice and creatively demonstrate innovative potential.
2.2 Personal skills
2.2.1 Social competence
Students develop team skills, which are supported by assignments including presentation tasks
.-
Students can coordinate and work on tasks in a goal-oriented manner
-
They deepen their knowledge by applying common methods of scientific work and acquire sound specialist knowledge of a current topic in cost management.
-
You will be able to present team results in a complex and challenging environment, defend your own points of view and argue from different stakeholder perspectives. In doing so, you communicate in a technically sound and convincing manner to the target group and are empathetic at the same time.
2.2.2 Independence
-
Students can develop a topic independently according to their personal abilities and structure it into practicable work tasks. By adopting an independent approach, they form conscious focal points that correspond to their inclinations, for which they are motivated and adopt an attitude.
-
They have the ability to understand Business Studies of various specialist functions in connection with cost management and controlling tasks both decentrally and centrally.
-
You are able to derive your own viewpoints and attitudes towards existing theories, models and experiences and defend them in critical discussions.
Contents
The module focuses on the close connection between the mapping of business and cost accounting issues for the management of companies through reference objects in cost accounting and their design in cost management.
The course consists of a more theoretical (first) part and a more application/implementation-oriented (second) part, which is directly linked to the individual subject areas in terms of organization, e.g. through exercise phases. The core of the second part consists of a research seminar or a project seminar with a practice partner from the urban community on modern cost management topics. These are explored in self-study, organized in group work, and critically discussed together with the auditorium in presentation phases in addition to a term paper.
Cost Management (SV with integrated exercise)-
Basic statements on cost management
-
Overhead and fixed cost management
-
Process cost management
-
Process cost management
-
Project cost management
-
Product cost management
Teaching methods
Seminar-style course with interactive involvement of the students. Development of theoretical-pragmatic cost management content with integrated exercises and accompanying application-related case studies in self-study. Working through supplementary literature as part of self-study
.The practical part of the module is reinforced by a guest lecture and digitization workshop by a renowned consulting company of the Dortmund city society.
Participation requirements
Formal: none
Content: Basic knowledge of cost and activity accounting
Forms of examination
Exam at the end of the semester (60 minutes) (70 %) and an examination during the semester in the form of a presentation and term paper (30 %)
.Requirements for the awarding of credit points
Passed exam (written exam and accompanying semester performance)
Applicability of the module (in other degree programs)
M.Sc. FACT, M.Sc. FACT - Controlling & Digitalization, M.A. Business Management
Importance of the grade for the final grade
Literature
Coenenberg, A.G.; Fischer, T. M.; Günther, T.: Kostenrechnung und Kostenanalyse, 8. Aufl., Stuttgart 2012
Fischer, T.; Möller, K.; Schutze, W.: Controlling - Grundlagen, Instrumente und Entwicklungsperspektiven, 2. Aufl., Stuttgart 2015
Franz, K.-P.; Kajüter, P. (Hrsg.): Kostenmanagement. Wertsteigerung durch systematische Kostensteuerung, 2. Aufl., Stuttgart 2002
Friedl, B.: Kostenmanagement, Stuttgart 2009
Haberstock, L.: Kostenrechnung II. (Grenz-)Plankostenrechnung mit Fragen, Aufgaben und Lösungen. Bearbeitet von Volker Breithecker, 10. Aufl., Berlin 2008
Hölzlwimmer, A.; Hahn, A. (2016): Produktkosten-Controlling mit SAP, 2., akt. und erw. Auflage, Bonn 2016
Kajüter, P.: Proaktives Kostenmanagement. Konzeption und Realprofile, Wiesbaden 2000
Weber, Jürgen; Schäfer, Utz: Einführung in das Controlling, 14. Aufl., Stuttgart 2015
Marketing Management- WP
- 6 SWS
- 6 ECTS
- WP
- 6 SWS
- 6 ECTS
Number
982005
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
The students
-
overview the importance of digital platforms and media for marketing and know the current developments and trends
-
understand the complexity and dynamics of the digital business environment and can analyze and evaluate it using selected methods
-
have in-depth knowledge of the structure and revenue mechanisms of digital business models
-
know and understand the process and core elements of developing a digital marketing strategy
-
can apply and adapt the elements of the traditional marketing mix to the digital context
-
understand which new forms of customer contact arise from digital platforms and media for relationship marketing
-
know the functionality and potential of artificial intelligence (AI) and big data and can assess the associated key (data protection) legal and ethical aspects
-
know how to use and evaluate KPIs and tools to measure the effectiveness of digital marketing measures
In addition, students apply the knowledge acquired in the lecture to digital marketing management issues in a real or virtual company as part of an accompanying project seminar. In doing so, they use the concepts, models and instruments they have learned as well as various scientific research methods.
2.1.2 Skills
Students can
-
explain the basics of digital marketing
-
independently assess and reflect on the importance of digitalization for marketing management and the associated opportunities and challenges for companies
-
evaluate the use of different marketing tools depending on the digital marketing strategy and select and successfully implement suitable tools
-
apply learned concepts and methods of digital marketing management to real-world use cases
-
use scientific findings as well as qualitative and quantitative research methods to analyze and evaluate digital marketing problems from business practice
-
prepare existing information and findings in a structured manner, translate them into specific recommendations for action and present them in a target group-oriented manner
2.2 Personal skills
2.2.1 Social skills
Students acquire the ability
-
to work in groups on complex digital marketing issues in a collaborative and results-oriented manner
-
include different perspectives and points of view in a decision-making process and deal with the resulting trade-offs as well as conflicts of objectives and opinions
-
Present and defend results in a professional and technically sound manner in a demanding environment
-
Critically evaluate and discuss solutions and recommendations for action from other teams and develop them further together through appropriate and objective feedback
2.2.2 Independence
Students can
-
adopt their own points of view and attitudes towards models and concepts and defend them in discussions
-
apply acquired knowledge independently and in a solution-oriented manner to real-life use cases
-
Use scientific research work and methods to independently analyze and evaluate specific problems of real companies and derive well-founded recommendations for action
Contents
Digitalization is fundamentally changing consumer and purchasing behaviour: consumers are closely networked through digital platforms such as Google, Facebook and Amazon and are better informed about products and services than ever before. Smartphones and online stores are changing traditional shopping habits. At the same time, new digital touchpoints and communication channels as well as the availability of comprehensive customer data are creating new opportunities for companies to address customers individually and in a targeted manner. Adapting or expanding traditional marketing to include digital marketing management is therefore key to the market success of companies in today's digital world.
The course provides a comprehensive and application-oriented overview of the tools, methods and concepts of digital marketing management. Both traditional marketing models are applied to the digital context and new models, concepts and tools are covered. Specifically, the following main topics will be covered:
Fundamentals of digital marketing management: terminology, meaning and trends
Peculiarities of the digital micro and macro environment
Digital business and revenue models
Core elements and development process of a digital marketing strategy
Digital product policy: innovation management, digital product design and digital brand management
Digital pricing policy: special features of pricing digital products, innovative pricing models and strategies
Digital sales policy: digital sales channels, sales intermediaries and sales systems
Digital communication policy I: search engine marketing, affiliate marketing and display advertising
digital communication policy II: social media marketing, viral marketing and influencer marketing
Online Relationship Marketing I: Permission Marketing and Loyalty Programs
Online Relationship Marketing II: Personalization and Targeting using AI and Big Data
Monitoring and performance optimization of digital channels
Teaching methods
The lecture uses various forms of teaching to provide students with a holistic and application-oriented perspective on digital marketing management:
-
Lecture / seminar-style teaching to impart specialist and methodological knowledge, including best practices from corporate practice (e.g. in the form of guest lectures)
-
Self-study of the accompanying compulsory reading to deepen the content learned (in particular articles from scientific journals)
-
Solving case studies to apply and review the knowledge acquired
-
Working on specific digital marketing management problems of a real or virtual company in groups with subsequent presentation of the results in written and oral form
Participation requirements
Formal: none
Content: none
Forms of examination
The module examination consists of several partial performances:
-
Exam 50% (90 minutes)
-
Semester-accompanying partial performance: 50%
Requirements for the awarding of credit points
Passed exam
Applicability of the module (in other degree programs)
M.A. Business Management, M.Sc. Business Informatics
Importance of the grade for the final grade
Literature
Basisliteratur
Chaffey, Dave; Ellis-Chadwick, Fiona (2019). Digital marketing: Strategy, implementation and practice. Pearson Education Limited.
Heinemann, Gerrit (2020). Der neue Online-Handel: Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce. Springer-Verlag.
Kollmann, Tobias (2020). Digital Marketing: Grundlagen der Absatzpolitik in der Digitalen Wirtschaft. Verlag W. Kohlhammer.
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (2017). Marketing 4.0: Moving from traditional to digital. John Wiley & Sons, Inc.
Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred, Eisenbeiß, Maik (2019). Marketing: Grundlagen marktorientierter Unternehmensführung, Konzepte – Instrumente – Praxisbeispiele. SpringerGabler.
Tuten, Tracy L. (2020). Principles of Marketing for a Digital Age. SAGE Publications Limited.
Weiterführende Literatur (Auswahl)
Dinner, Isaac M., Heerde van, Harald J.; Neslin, Scott A. (2014). Driving online and offline sales: The cross-channel effects of traditional, online display and paid search advertising, in: Journal of Marketing Research, 51. Jg., Nr. 5, S. 527-545.
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda (2016). Big Data consumer analytics and the transformation of marketing, in: Journal of Business Research, 69. Jg., S. 897-904.
Kannan, P.K.; Kopalle, Praveen K. (2001). Dynamic pricing on the Internet: Importance and implications for consumer behavior, in: International Journal of Electronic Commerce, 5. Jg., S. 63-83.
Palmatier, Robert W.; Stern, Louis W.; El-Ansary, Adel I. (2016). Marketing channel strategy: An omni-channel approach. Routledge.
Palmatier, Robert W.; Steinhoff, Lena (2019). Relationship marketing in the digital age. Routledge.
Reto, Felix; Rauschnabel, Philipp A.; Hinsch, Chris (2017). Elements of strategic social media marketing: A holistic framework, in: Journal of Business Research, 70 Jg.; S. 118-126.
Mobile Business and Mobile Systems- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984002
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
Students are familiar with innovative IT technologies and how they work. Furthermore, they are familiar with the classification of selected IT technologies in business information systems.
2.1 Professional competence
2.1.1 Professional and methodological competence
-
Students can identify mobile end devices, future-relevant information and communication technologies, describe how they work and classify them in the existing IT landscape.
-
Students can select and evaluate mobile applications, such as mobile payment methods for different Business Studies applications.
-
Students have experience in handling/creating prototype applications in the field of innovative IT technologies.
2.1.2 Self-competence
-
Students are able to independently prepare scientific papers on a subject-specific topic, present the results, reflect on them and discuss them critically
. -
Students are familiar with the importance of mobile applications and systems for business life and are able to examine, include and weigh up technical, organizational and Business Studies aspects in the analysis and discussion of case studies.
2.2 Occupational field orientation
-
Students are familiar with the job description of a counseling professional whose task it is to find use cases for the use of innovative technologies in companies and to select application scenarios.
Contents
-
Applications and areas of use for mobile business and mobile systems
-
Technologies in the Industry 4.0 environment (smart factory)
-
Technologies in the field of virtual/augmented reality
-
Technologies in the field of artificial intelligence (voice input systems, deep learning)
-
Functionality and application scenarios of blockchain technologies
-
Technologies in the smart cities environment
-
Technologies in the field of smart energy
-
Smart cars and connected driving
-
Technologies in the smart home environment
-
Technologies in the field of smart buildings
-
Mobile payment
Teaching methods
For the course, the forms of teaching
-
seminar-style teaching with flipchart, smartboard or projection,
-
exercise accompanying the lecture,
-
Workshops,
-
Individual work,
-
Excursion,
-
Presentation,
-
Thesis,
-
Exercises or projects based on practical examples,
-
term paper accompanying the course,
-
immediate feedback and performance review,
-
Independent scientific processing,
-
Regular discussion of the interim status of the project or seminar paper with the responsible supervisor,
-
Concluding presentation,
-
concluding presentation,
for the assignment.
Participation requirements
Formal: none
Content: none
Forms of examination
The module examination consists of several partial performances
-
Homework
-
Presentation
-
Examinations during the semester
Requirements for the awarding of credit points
-
Successful term paper and successful presentation
-
Participation in at least 80% of the attendance dates
Applicability of the module (in other degree programs)
M.Sc. Business Informatics, M.A. Business Management
Importance of the grade for the final grade
Literature
In dem Modul ist eine zusätzliche Selbststudienzeit von 30 Stunden (ein ECTS) enthalten, welche die Studierenden aus der Betriebswirtschaft dafür nutzen, Grundkenntnisse über aktuelle Trendtechnologien, wie Künstliche Intelligenz, Blockchain, Cloud Computing oder Big Data sowie die Konzepte digitaler Geschäftsmodelle zu erwerben. Als unterstützende Literatur sei empfohlen:
Fleischmann, A., Ganzheitliche Digitalisierung von Prozessen, Wiesbaden 2018
Bendel, O., 350 Key Words Digitalisierung, Wiesbaden 2019
Literatur:
-
Abolhassan, F., Was treibt die Digitalisierung, Wiesbaden 2016
-
Scheer, A.-W.: Industrie 4.0: Von der Vision zur Implementierung. Hg. v. AWSi August-Wilhelm Scheer Institut für digitale Produkte und Prozesse. Saarbrücken (Whitepaper, 5), zuletzt geprüft am 17.08.2015.
-
Scheer, A.-W. (2016): Nutzentreiber der Digitalisierung. In: Informatik Spektrum 39 (4), S. 275–289. DOI: 10.1007/s00287-016-0975-4
-
Scheer, A.-W.: Thesen zur Digitalisierung. Whitepaper Nr. 7. Hg. v. August-Wilhelm Scheer Institut für digitale Produkte und Prozesse. Saarbrücken (Whitepaper, 7), zuletzt geprüft am 17.07.2015.
Aufgrund der Aktualität der Thematik wird auf Studien zurückgegriffen, welche vom Branchenverband BitKom von den Beratungshäusern capgemini, Deloitte und der IDC veröffentlicht werden:
-
bitkom. https://www.bitkom- research.de/epages/63742557.sf/de_DE/?ObjectPath=/Shops/63742557
-
Capgemini, IT Trends 2017 abrufbar unter https://www.capgemini.com/de-de/resources/it- trends-studie-2017/
-
Deloitte: Trendstudie Human Capital Trends 2017. Neue Spielregeln im digitalen Zeitalter Deutschland Report, abrufbar unter https://www2.deloitte.com/de/de/pages/human- capital/articles/human-capital-trends-deutschland-2017.html
2. Semester of study
Corporate Governance- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
984018
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
The German corporate constitution is familiar to them in terms of the business management framework and its economic implications. On this basis, students are able to classify and analyze complex entrepreneurial decisions with regard to the motives of those involved. They develop an understanding of the various factors influencing a decision and are able to assess these both from the perspective of the company and from the perspective of those directly affected. They are familiar with and can assess the influence of social developments on the legal framework of the corporate constitution in a first step as well as the action-relevant effects at company level.
The task, competence and responsibility of the bodies of a corporation (in particular a stock corporation) and the resulting scope for action for the actors are known to them. On this basis, students can also assess complex decision-making situations and describe their consequences. They can independently evaluate the options for action associated with entrepreneurial decisions with regard to legal, business and ethical criteria and develop different options for action on this basis.
2.1.1 KnowledgeStudents understand the Anglo-Saxon concept of corporate governance with regard to the requirements it places on companies. They know the history of the associated discussion about "good" corporate management and monitoring and can derive the implications of the shareholder value approach and the stakeholder value approach.
They are familiar with basic economic approaches to explaining corporate governance, such as the principal-agent theory. They are familiar with the legal foundations of corporate governance in Germany. They will be able to differentiate between the German corporate constitution and its specifics in the international environment. They are familiar with the dual system of management board and supervisory board and the resulting special fields of action. Students will be able to interpret the respective interests of the actors involved in a contextualized manner and assess their significance for corporate policy and strategy using case studies.
The students are familiar with the specific information requirements of the supervisory board based on its supervisory mandate. They will be able to differentiate between the importance of internal and external accounting in satisfying its information requirements and identify the requirements for the functional areas of a company. They will understand the importance of the validity of information and be able to determine the practical requirements for its design.Students understand the lines of development of corporate governance and can classify current legislative projects in terms of their relevance for practice. Based on current socio-political discussions, they will be able to explain the implications for corporate governance and formulate proposals for their consideration within the framework of the corporate constitution.2.1.2 SkillsStudents are able to identify business management requirements on the basis of comprehensive legal principles. They can describe the intention of changes to the law and assess the implications for practice. They are able to apply economic concepts (of the new institutional economics) to business management problems and assess the advantages and disadvantages of such an approach.
Students develop an understanding of the motivation of individuals as decision-makers in an organization and can draw conclusions from this for strategic and operational decisions. Already known business management concepts can be subjected to a differentiated assessment with regard to legal requirements, as a result of which action requirements on the one hand and potential legal consequences for the acting actors on the other can be derived. The current socio-political discussions within the field of corporate governance can be critically monitored and assessed with regard to their direction of development, so that requirements for the material level of information of decision-makers can be derived in the entrepreneurial context.
2.2 Personal skills2.2.1 Social competence
Students develop a feel for the different motivations of the actors involved. They learn to critically reflect on their own understanding of the role of the company - and thus of the people acting in it - and to classify it in the context of corporate governance. In this respect, students also recognize the importance of (their own) social action and have the opportunity to reflect on their own behavior. They discuss their ideas regarding the responsibility of decision-makers and are able to assess the personal and social consequences of actions, both in relation to legal consequences as well as beyond them.
2.2.2 Independence
Students are able to independently understand the economic effects of legal changes in the area of corporate constitution. They can review the relevance of changes in the legal situation without the support of third parties and classify problems in practice on the basis of the legal situation. They are familiar with the independent use of various sources for a differentiated assessment of the implications for practice.
Contents
The field of tension of corporate governance in historical and socio-political terms is shown. Based on conceptual categories from the field of sociology, a fundamental understanding of the role of the company in society is derived. Building on this, the corporate interest is presented as a leitmotif for the ideal-typical actions of the individual actors on the basis of the already known approaches of shareholder and stakeholder value. This is followed by its classification within the framework of the corporate constitution. One focus here is on tracing the legal lines of development, which opens up the possibility of deriving further development trends. Areas of tension within corporate governance are identified and approaches to solutions are developed, also with recourse to economic concepts. The mechanisms of corporate governance described in the literature are critically reflected upon with regard to their effectiveness. The national corporate constitution is placed in an international context. The role of the supervisory board as a characteristic of the dual system is addressed and legal and economic requirements for this body are defined; at the same time, the work of the board and its self-organization are presented in a practical way. The legal liability framework for the company's executive bodies is defined so that requirements for accounting and controlling (including risk management) can be derived on this basis. The differentiated situation within the group of companies is also discussed. Finally, current, complex problem areas of corporate governance are discussed.
Summary structure:
- Definition and history of corporate governance
- Legal foundations of corporate governance
- Explanatory contribution of new institutional economics
- Corporate governance mechanisms in theory and practice
- Legal and economic requirements for the supervisory board
- Requirements for the company's information system
- Current problems of corporate governance in practice
Teaching methods
Seminar-style teaching, group work
Participation requirements
Formal: none
Content: none
Forms of examination
-
Semester-accompanying partial performance (50%)
-
Exam (50%) (60 minutes)
Requirements for the awarding of credit points
Passed the test
Applicability of the module (in other degree programs)
M.A. Business Management, M.Sc. FACT, M.Sc. FACT - Controlling & Digitalization
Importance of the grade for the final grade
Literature
-
Diederichs, Marc; Kißler, Martin: Aufsichtsratreporting. Corporate Governance, Compliance und Controlling, München 2008.
-
Grundei, Jens: Zaumseil, Peter (Hrsg.): Der Aufsichtsrat im System der Corporate Governance. Betriebswirtschaftliche und juristische Perspektive, Heidelberg 2012.
-
Freidank, Carl-Christian: Unternehmensüberwachung. Die Grundlagen betriebswirtschaftlicher Kontrolle, Prüfung und Aufsicht, München 2012.
-
Hommelhoff, Peter; Hopt, Klaus J.; von Werder, Axel (Hrsg.): Handbuch Corporate Governance. Leitung börsennotierter Unternehmen in der Rechts- und Wirtschaftspraxis, 2. Auflage, Stuttgart 2009.
-
Kißler, Martin: Informationsmanagement für den Aufsichtsrat im Konzern. Controlling und Corporate Governance gestützte Gestaltungsempfehlungen für eine Management-Holding, Frankfurt am Main 2011.
-
Lutter, Marcus (Hrsg.): Holding-Handbuch, 5. Auflage, Köln 2015.
-
Kremer, Thomas; Bachmann, Gregor; Lutter, Marcus; von Werder, Axel: Deutscher Corporate Governance Kodex: Kodex-Kommentar, 6. Auflage, München 2016.
-
Tricker, Bob: Corporate Governance. Principles, Policies and Practices, 4. Auflage, Oxford 2019.
-
Wagenhof, Alfred: Controlling und Corporate Governance-Anforderungen, Berlin 2009.
Managing Global Business Projects- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
98290
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students know
-
The core issues of a project and various types of projects.
-
The phases and knowledge areas of project management
-
The core issues of goal, scope, time, cost and risks.
-
The main methods and tools for project planning and controlling especially for global projects
-
The different project organizational set-up for local and / or global projects
-
The environmental factors for global business projects
-
The concept of stakeholders and the roles of stakeholders in a project.
-
criteria for success and failure in projects particularly in global environments
-
The meaning of country and project culture
-
The main global and international standards for project management
-
HR related project management topics (e.g. assignment of an international team)
-
Communication aspects incl. methods and tools in a global project
2.1.2 Skills
The Students can apply / are able to
-
analyze and develop goals, scopes, schedules, cost plan, risk registers and baselines
-
identify stakeholders and their roles
-
analyse and characterize the project organization
-
analyse and characterize the context of a global project (environmental factors) including cultural dimensions
-
analyse and characterize different stakeholder groups in a global project
-
analyse and characterize the team structure of a global project incl. assignment procedures
-
analyze and develop a communication plan for global projects
-
analyze and apply main methods and tools for project planning and controlling especially for global projects
2.2 Personal Competencies
2.2.1 Social Competencies
The Students can/know/apply
-
lead and coordinate teams in a results-oriented fashion,
-
present and prudently defend team results in a complex and demanding environment,
-
improve cooperation among human resource in projects and organizations based upon appropriate policies and strategies,
-
handle complexities while working in global teams,
-
detect the HR competencies needed in a project or in an organization,
-
develop team competencies among the members, supported by games, like Tower Building, that are part of the course
2.2.2 Autonomy
The Students can/know/apply
-
manage and transform work or study contexts that are complex, unpredictable and require new strategic and / or operational approaches,
-
reflect strategic and operational challenges of a global project in the background of social values,
-
the interplay between economic regulation and institutional framework and the strategic outline of a company and is able to derive an own mind on it,
-
work out independent projects and ideas and can do what is necessary to carry out a sustainable management initiative
Contents
This module focuses on the core issues of business projects and project management in a global environment. Apart from general project management processes, methods and tools the typical challenges, approaches and methods and tools for global business projects are presented and applied by the students. In this module students learn how to set-up global business projects and apply corresponding methods and tools for scope, time, cost, resources, risk, organization and communication management.
The intention of the course is to guide the students through the whole project management process (initiating, planning, controlling and closing) for global business projects using a global business project case. For each management step the students are introduced to the relevant theoretical concepts. They apply the concepts to the case study. This guides them into a deep understanding of the different concepts. Based on that experience the students are doing a literature review on recent developments in project management research for the specific project management element. Based on the theoretical knowledge from the lectures and the practical experience from the case study they are able to do a qualified evaluation of the respective field of research.
Further cases are analyzed and discussed in order to develop an understanding of global business projects.
As part of the case a project plan is developed in group work sessions. This helps the students to understand the different roles in planning and controlling area and to find a consensus on their view of the project. During this process they learn to see the project plan as a tool for communication and alignment rather than a pure documentation. This is an important element of global projects
Furthermore in global projects, people from various cultures cooperate and many differing views on values, methods, procedures etc. come together. Cultural backgrounds are therefore a factor to be considered in global projects and common views on approaches and practices are not necessarily shared by team members but have to be negotiated. This module also encompasses the cultural aspects of project management. In order to develop the students' insight into the potential impact of culture on project management, descriptions of the management styles, methods and procedures prevalent in various cultures are studied and compared critically. The classical etic approaches with an emphasis on Hofstede's dimensional classifications are applied to project management. Descriptions of the management styles, methods and procedures prevalent in various cultures are consequently analyzed in terms of Hofstede's classification of cultural dimensions.
Furthermore the module shows how project management is shaped by project management associations (PMI®, IPMA®, OGC®, etc.), international standards, certificates, etc., and introduces these organizations, standards and certificates.
Summarized the module shows how global business projects can be managed from different point of views (organizational view, people view, cultural view, methods and tools view, and standard view).
The learning outcomes within the standards of European Qualification Framework (EQF) are defined and documented for the Knowledge, skills and competence levels. The objectives are to enable students to explain concepts of project management and to consider the challenges in global business projects. At skills level, they will be able to detect, develop and apply tools and techniques for project management for global business projects. The students will also develop competence to analyze and develop new concepts for global project management. They understand the connections to other areas of the international management.
Teaching methods
Lectures incl. practitioners' best practices, seminar, case studies, presentations, results-oriented presentations in oral and written form
Participation requirements
Formal: none
Knowledge and Competencies: Basis project management knowledge (phases and knowledge areas as well as main methods and tools of project management)
Forms of examination
-
examination (90 minutes) (50%) and
-
Continuous assessment (coursework assignment, presentation) (50%)
Requirements for the awarding of credit points
Successful completion of examination and successful continuous assessment during the semester (Presentation etc.)
Applicability of the module (in other degree programs)
M.A. Business Management, M.A. International Management, M.A. European Master in Project Management
Importance of the grade for the final grade
Literature
-
Armstsrong, M.:. Armstrong’s Handbook of Human Resource Management Practice; Kogan Page, 2012
-
Bhagat, Rabi S.; Steers, Richard M. (eds.): Cambridge Handbook of Culture, Organizations, and Work. Cambridge University Press, 2009
-
Frigenti, Enzo; Cominos, Dennis: The Practice of Project Management, 2nd edition, Kogan Page, 2006
-
Gerais, Roland: Happy Projects!: Project and programme management. Project portfolio management. Management of the project-oriented organization. Management in the project-oriented society, MANZ'sche Wien, 2005
-
Hedeman, Bert, e.a: Project Management Based on PRINCE2®, Van Haren Publishing, 2009
-
Hofstede, Geert; Hofstede, Gert Jan; Minkov, Michael: Cultures and Organizations: Software for the Mind, Third Edition. Mc-Graw-Hill, 2010
-
Larson, Gray: Project Management - the Managerial Process, 4th edition, McGraw Hill, 2010
-
Lientz, Bennet; Rea, Kathryn: International Project Management, Routledge Verlag, 2012
-
Morris, Peter W.G.; Pinto, Jeffrey K. (eds.): The Wiley Guide to Managing Projects, John Wiley, 2007
-
Nakata, Cheryl (ed.): Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave, 2009
-
Project Management Institute: PMBOK® - 5th edition, PMI®, 2012
-
Scott, W. Richard; Levitt, Raymond E.; Orr, Ryan J.: Global Projects; Cambridge University Press
-
Schelle, Heinz; Ottmann, Roland; Pfeifer, Astrif: Project Manager, GPM, Nuremberg 2006
SCM Anwendungen- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
98250
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Knowledge
The students
-
know and master selected models and techniques of supply chain management
-
are able to differentiate between the various possible uses of SCM software
-
Are able to name and explain methods and instruments of supply chain risk management and supply chain resilience and differentiate between the terms.
-
can recognize and explain the influence and control options of risk management and resilience in supply chain processes
-
Are able to demonstrate the influence of digitalization in SC and explain tools in application.
2.1.2 Skills
The students are able to
-
distinguish between standard and individual SCM models and assess the applicability of SCM models and tools
-
to illustrate the theoretical content using practical examples
-
evaluate the quality and complexity of SCM in terms of correctness, efficiency and completeness
-
Analyze decision-making situations in supply chains using known methods, instruments and tools and derive recommendations for risk management applications.
-
select and apply suitable instruments to increase supply chain resilience.
-
apply the tools in practical case studies, derive solutions to SCM problems and present them in an understandable way.
2.2 Personal competencies
2.2.1 Social skills
Students acquire the ability
-
deal with specific challenges in decision-making situations and conflict situations in supply chains.
-
work cooperatively on practice-oriented tasks and case studies in groups within a given time frame and make decisions
-
present the group's results to the plenum using various media and present and defend their individual solutions and evaluate them in comparison with other solutions.
-
also develop empathy for opposing points of view.
2.2.2 Self-employment
Students are able to / learn / develop
-
to independently solve exercises (reproduction, transfer, etc.) from the subject area of SCM
-
find appropriate solutions to practical tasks and problems based on theoretical skills and derive recommendations for action
-
dealing with decision-making uncertainty in supply chains against the background of the complexity of the problems to be solved and the information asymmetries in the field of tension between the parties involved.
-
independently develop an instrument from the areas of SC risk management or SC resilience and demonstrate the possible applications for a given problem.
Contents
The focus of the course is on learning solution techniques for practical supply chain management problems. Case studies on the logistics chain, solution models for planning procurement, production and distribution are presented and the respective application is discussed.
Special focus is placed on methods and tools in the phases of supply chain risk management and increasing the resilience of supply chains. These are dealt with in terms of content and applied as appropriate to the situation. In this thematic context, the influences and possibilities of maturing and future technologies, such as big data and blockchain, are discussed in addition to currently used methods and instruments, such as FMEA and supplier management.Teaching methods
-
Seminar-style teaching to introduce concepts, methods and tools as well as best practices
-
Practical exercises to develop skills and work on case studies in individual and group work
-
Presentations to communicate the results in oral and written form
-
Independent development and subsequent presentation of an application topic in supply chain management
Participation requirements
Formal: none
Content: Knowledge of supply chain management and logistics
Forms of examination
-
Semester-accompanying partial performance (30%)
-
Exam (70%) (60 minutes)
Requirements for the awarding of credit points
Passed the test
Applicability of the module (in other degree programs)
Importance of the grade for the final grade
Literature
Biedermann, L.: Supply Chain Resilienz: Konzeptioneller Bezugsrahmen und Identifikation zukünftiger Erfolgsfaktoren, 1. Auflage, Springer Gabler, Wiesbaden, 2018.
Manners-Bell, J.: Supply Chain Risk Management – Understanding Emerging Threats to Global Supply Chains, 2. Auflage, Kogan Page, London, 2018
Lyon, K.: The Logistics and Supply Chain Innovation Handbook – Disruptive Technologies and New Business Models, 1st Edition, Kogan Page Ltd., London, 2019.
Richards, G.; Grinsted, S.: The Logistics and Supply Chain Tollkit, 3rd Edition, Kogan Page Ltd., London, 2020.
Yossi, S.: The Power of Resilience: How the Best Companies Manage the Unexpected, 2nd Edition, MIT Press, Cambridge (USA), 2017.
Aktuelle Fallstudien aus dem Bereich Supply Chain Management
Supply Chain Process Improvements- PF
- 4 SWS
- 6 ECTS
- PF
- 4 SWS
- 6 ECTS
Number
98220
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students learn about the importance of quality management and process improvement strategies in the fields of production, logistics and service. They learn how to visualize process flows and identify bottlenecks in supply chains. The know how to apply quantitative tools in order to analyze relationships between input and output parameters. They learn how to implement sustainable changes in supply chain operations and how to evaluate and visualize the outcomes.
The focus is on a complete framework of techniques of supply chain operation improvements to reduce costs and improve customer experience. The students will be familiar with the scientific theory as well as the operational implementation so they will know the benefits and limitations of the concepts.
2.1.2 Skills
The students can apply the tools of the framework to improve real life problems. They will be able to discover critical-to-quality parameters and to conduct root cause analysis. They can identify and evaluate improvement measures and design sustainable implementation concepts including cost calculations. They are able to present their ideas to executive management and can evaluate the results.
2.2 Personal Competencies
2.2.1 Social Competencies
The students will jointly plan and adhere to project time schedules. They are part of a cooperative and result-oriented team. They will present project results clearly, concretely and in a top-down way to executive management.
2.2.2 Autonomy
The students can independently define realistic target and scope of optimization projects. They can learn new methods self-directed if necessary for the project success and can choose between different solution approaches by applying appropriate trade-offs. The students will consider time, costs and process limitations.
Contents
A comprehensive process improvement framework for supply chains with lean management and quality management concepts is covered. The focus is on Lean Six Sigma that includes tools used in Six Sigma Projects and Lean Manufacturing Optimization. The techniques are especially applicable in production, supply chain management and in the service industry.
Topics include:- Six Sigma and Lean management
- Statistical process control and queuing theory for quality and production settings
- Qualitative and quantitative analysis of supply chain operations
- Process documentation and creativity techniques
- Japanese quality and process management techniques
- Implementing optimized processes in supply chain operations
- Visualization and evaluation of improved logistic processes
Teaching methods
Lectures with team presentations and group work, case studies, project-based-learning. Literature study of given sources about real-life problems. Independent development of student's presentations under time limitations.
Participation requirements
Formal: -
Knowledge and Competencies: -
Forms of examination
- Written exam (30%)
- Presentation based on project (70%)
Requirements for the awarding of credit points
Successful completion of examination, presentation (individual / group)
Applicability of the module (in other degree programs)
Importance of the grade for the final grade
Literature
Bicheno, J., & Holweg, M. (2016). The lean toolbox: A handbook for lean transformation (Vol. 5). Picsie Books.
Hopp, W. J., & Spearman, M. L. (2011). Factory physics. Waveland Press.
Krishnamoorthi, K. S., & Krishnamoorthi, V. R. (2011). A first course in quality engineering: integrating statistical and management methods of quality. cRc press.
Munro, R. A., & Ramu, G., & Zrymiak, D. J., (2015). The Certified Six Sigma Green Belt Handbook. American Society for Quality.
Womack, J. P., & Jones, D. T. (2003). Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press.
Aktuelles Thema- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984091
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
Background: This compulsory elective module is intended to enable the head of degree program, in coordination with the Dean's Office, to approve special and usually one-off WPM courses on current topics, e.g. based on changes in the law, technological developments or economic situations ("crisis"). Such flexible offers were requested by some subject groups and can also be considered across subject groups (e.g. business administration + economics or business administration + law). The offer of a compulsory elective module via participation in the Ruhr Master School (RMS) can also be provided as a "current topic".
The students know the context and the basic theories of the "current topic", develop possible solutions for the "novel" problem and also practice innovative research methods, independent learning, group work and presentations.
Contents
The content and form (seminar or block) of the courses must be specified in good time by the lecturers offering them and announced in a module description.
Teaching methods
Powerpoint-supported, dialog-oriented events with practical examples.
Accompanying compulsory reading of specified sources as well as independent research on current topics and practical problems or applications.Group work, moderated discussion, "learning by doing", independent preparation of papers, presentation of papers and group results under time restrictions.
It is advisable to invite external experts to give lectures or to participate in the courses as lecturers.
Participation requirements
Formal: None
Content: To be specified by the lecturers
Forms of examination
Exam at the end of the semester and, if applicable, an examination during the semester
Requirements for the awarding of credit points
Passed module exam and successful seminar performance during the semester
Applicability of the module (in other degree programs)
M.Sc. FACT, M.Sc. FACT - Controlling & Digitalization
Literature
Veranstaltung muss von der Studiengangsleitung in Abstimmung mit dem Dekanat genehmigt werden!
Aktuelles Thema: Research Methodology Seminar- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
9840911
Duration (semester)
1
Business Intelligence- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984009
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Professional and methodological competence
Students acquire comprehensive, theoretical and practical knowledge about the use of various business intelligence solutions and identify the challenges and opportunities associated with the planning and implementation of a business intelligence solution in addition to basic knowledge in the areas of data extraction, data modeling and data presentation. Students analyze various methods for designing business intelligence solutions (top-down approach, bottom-up, etc.). They also determine different analysis methods that can be used and assigned depending on requirements.
2.1.2 Interdisciplinary methodological competenceThe use of top-down and bottom-up methods is also transferable to other IT application areas and helps students, for example, in the design and implementation of operational software solutions. Furthermore, the knowledge acquired can also be used in the area of project management.
2.1.3 Self-competenceThe individual motivation of the students is promoted in the context of the exercises on the system through targeted incentives - comparable to a "competitive situation" in the sense of a measurement with other groups.
2.2 Personal skills
2.2.1 Social competence
Students solve problems independently on the basis of various case studies with the aid of a business intelligence solution. The students test their knowledge practically in the form of exercises that are solved with the help of standard application software and thus differentiate their specialist knowledge. The exercises and case studies are designed as group work and thus promote communication skills. In addition, the solutions are presented to the group thus improving presentation skills.
2.3 Occupational field orientationThe use of current software solutions in this course qualifies students to efficiently use or set up a business intelligence solution in their day-to-day work. The use of such a solution is possible in all functional areas of the company. The knowledge acquired can be applied in the field of IT consulting, as is the current strong market demand for graduates with BI skills.
Contents
Seminar-type course:
-
Basics of Business Intelligence
-
Applications of business intelligence
-
Data provision and data modeling
Exercise:
-
Reporting case with pivot tables in Microsoft Excel
-
Reporting case with SAP Analysis for Office
-
Queries with SAP Query Designer
-
Modeling with SAP BW
-
ETL process with SAP BW
Bonus task:
Create an analytics tool with QlikView Desktop
Teaching methods
For the course, the teaching forms
-
Lecture in seminar style, with blackboard writing and projection,
-
Exercise accompanying the lecture,
Exercises or projects based on practical examples, for use
Participation requirements
Formal: none
Content: none
Forms of examination
The module examination consists of several partial performances
-
Semester-accompanying partial performance
-
Exam
Requirements for the awarding of credit points
-
written exam paper
-
Homework
Applicability of the module (in other degree programs)
Importance of the grade for the final grade
Literature
-
Gluchowski, Peter/Chamoni, Peter (2016): Analytische Informationssysteme: Business Intelligence-Technologien und -Anwendungen, 5., vollst. überarb. Aufl., Berlin 2016.
-
Kemper, Hans-Georg/Baars, Henning/Mehanna, Walid (2010): Business Intelligence - Grundlagen und praktische Anwendungen: Eine Einführung in die IT-basierte Managementunterstützung, 3., überarb. und erw. Aufl., Wiesbaden 2010.
-
Klostermann, Olaf/Klein, Robert/O'Leary, Joseph W./Merz, Matthias (2015): Praxishandbuch SAP BW, 1. Aufl, Bonn 2015.
-
Meier, Andreas (2018): Werkzeuge der digitalen Wirtschaft: Big Data, NoSQL & Co.: Eine Einführung in relationale und nicht-relationale Datenbanken, Wiesbaden 2018.
-
Müller, Roland M./Lenz, Hans-Joachim (2013): Business Intelligence, Berlin 2013.
-
Plattner, Hasso/Zeier, Alexander (2011): In-Memory Data Management: An Inflection Point for Enterprise Applications, Berlin, Heidelberg 2011.
-
White, Tom (2015): Hadoop: The Definitive Guide, 4. Aufl., Sebastopol 2015.
Corporate Sustainability- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984008
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students will develop an in-depth understanding of:
-
the importance of taking into account sustainability considerations in business decisions and the potentially detrimental impact of unsustainable business conduct,
-
the business case for corporate sustainability, including sustainability as a driver of strategy, innovation, profit and positive stakeholder outcomes,
-
different approaches to sustainability in classic and innovative business models and frameworks/ success factors for implementing these approaches,
-
how sustainability has to be incorporated into the corporate fabric to avoid stakeholders' attributions of hypocrisy, including a transparent metric system and a carefully crafted reporting and communication.
Furthermore, students will apply their knowledge to a sustainability management-related question from either a real-life or a virtual corporation and derive solutions, also with the help of own research (quantitative analysis of questionnaire data, qualitative analysis of expert interviews and/ or desk research of secondary data and scientific research papers).
2.1.2 Skills
The students can:
-
apply analytical and critical thinking to complex sustainability challenges,
-
use scientific findings and apply qualitative and quantitative methods to evaluate the potential impact of management decisions in order to develop suitable sustainability strategies,
-
analyze the impact of management decisions on different stakeholder-groups by applying behavioral and psychological theories and research findings,
-
take sustainability-related decisions in a virtual corporation and be prepared to become change agents for sustainability in classic business models.
2.2 Personal Competencies
2.2.1 Social Competencies
The students can:
-
identify how they can contribute to sustainability goals both, individually and as future managers,
-
take into account the demands and needs of multiple stakeholder-groups and balance trade-offs between all three responsibilities involved in sustainability (economic, ecological, social) when making management decisions,
-
discuss implications of management decisions from different angles and handle the resulting complexities,
-
coordinate teams in a results-oriented fashion,
-
and present and prudently defend individual and team results in a complex and demanding environment.
2.2.2 Autonomy
The students can
-
critically assess the environmental and social impact of management decisions and reflect strategic and operational challenges in the light of this impact,
-
work through scientific research papers that tackle up-to-date sustainability issues to find starting points for approaching sustainability dilemmas and challenges in organizations,
-
transfer this knowledge to different contexts whilst taking into account boundary conditions,
-
work independently and in teams on sustainability challenges that a real-life or virtual organizations face.
Contents
The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is one of the major challenges that society faces nowadays.
Business activity is one of the major roots of social and environmental problems (e.g. by exploiting cheap labor and natural resources in developing countries and thereby contributing to social inequality or by being responsible for the largest part of carbon emissions). However, businesses might present the most powerful source for finding solutions to sustainability issues as they have the economic power, a large influence on consumption behavior and governmental institutions alike, and the organizational capabilities to scale sustainable innovations.
Therefore, this course focuses on different strategic approaches how organizations can contribute to sustainability goals. The intention of this class is to offer students holistic insights into how organizations can embed sustainability concerns in their current strategies and into innovative business models (e.g., circular economy business models that decouple growth from the use of scarce resources) and how sustainability and corporate (social) responsibility interrelate. Furthermore, the class will provide insights and critical discussions on stakeholder-based benefits for sustainable business strategies and their respective boundary conditions, as well as up-to-date practices for accounting and reporting the ecological and social impact of businesses. Following topics will be covered:
-
Introduction to (Corporate) Sustainability: The Triple Bottom Line and the UN Global Compact
-
Changing Paradigms: From Milton Friedman's Shareholder Profits to Porter's Creating Shared Value
-
The Consumer Perspective: Sustainable Consumption and the De-Growth Movement
-
Sustainable Business Models I (Environmental): Circular and Sharing Economy
-
Sustainable Business Models II: Social Enterprises
-
Sustainability within "Classic" Business Models: The Link between Sustainability and Corporate (Social) Responsibility
-
Unsustainable Business Conduct: Corporate (Social) Irresponsibility
-
Creating a "Sustainable" Competitive Advantage: A Stakeholder-based Approach to the Business Case for Sustainability
-
Sustainability Marketing: Avoiding Attributions of Greenwashing and Corporate Hypocrisy
-
Measuring, Accounting and Reporting Social and Environmental Impact
-
Corporate Political Activism - The Next Level of Sustainability
The course will employ multiple teaching methods to enable students to develop a holistic perspective on corporate sustainability and to evoke critical thinking. Input lectures and self-study (e.g. by reading scientific papers) will equip students with up-to-date sustainability management knowledge. By inviting guest lecturers from different fields of sustainability management (company managers, NGO's, scholars), this class will provide multiple insights and perspectives on sustainability management. In-class mini case studies will train students to critically assess and apply their knowledge. Finally, students will work in groups on an up-to-date sustainability challenge and synthesize their recommendations in a graded management presentation.
Teaching methods
Lectures incl. practitioners' best practices, case studies, results-oriented presentations in oral and written form
Participation requirements
Formal: None
Knowledge and Competencies: Fundamentals of Strategic Management
Forms of examination
-
Exam: 50%
-
Case work and report and oral participation: 50%
Requirements for the awarding of credit points
Successful completion of assessment
Applicability of the module (in other degree programs)
M.A. Business Management, M.A. International Management, M.Sc. International FACT
Importance of the grade for the final grade
Literature
Chandler, D. (2019). Strategic corporate social responsibility: Sustainable value creation. SAGE Publications, Incorporated.
De Roeck, K., Raineri S., Scheidler, S. und Jones, D.A. (2018), Giving the Benefit of the Doubt: A Micro-Level Investigation of the Insurance-Like Effect of CSR, Academy of Management Proceedings (1), DOI: 10.5465/AMBPP.2018.16540abstract
Edinger-Schons, L. M., Lengler-Graiff, L., Scheidler, S., & Wieseke, J. (2019). Frontline employees as corporate social responsibility (CSR) ambassadors: A quasi-field experiment. Journal of Business Ethics, 157(2), 359-373.
Edinger-Schons, L-M., Lengler-Graiff, L., Scheidler, S., Mende, G. und Wieseke, J. (2018), Listen to the Voice of the Customer -First Steps towards Stakeholder Democracy, Academy of Management Proceedings (1), DOI: 10.5465/AMBPP.2018.13503abstract
Lyon, T. P., Delmas, M. A., Maxwell, J. W., Bansal, P., Chiroleu-Assouline, M., Crifo, P. & Toffel, M. (2018). CSR needs CPR: Corporate sustainability and politics. California Management Review, 60(4), 5-24.
Farver, S. (2013). Mainstreaming Corporate Sustainability: Using Proven Tools to Promote Business Success. Cotati, CA: Greenfix, LLC.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62- 77.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund 2016: Business models for sustainability: origins, present research, and future avenues. Organization & Environment 29(1) 3–10
Scheidler, S., Edinger-Schons, L. M., Spanjol, J., & Wieseke, J. (2019). Scrooge posing as Mother Teresa: How hypocritical social responsibility strategies hurt employees and firms. Journal of Business Ethics, 157(2), 339-358.
Scheidler, S. und Edinger-Schons, L.M. (2019), Partners in Crime? The Impact of Consumers' Culpability for Corporate Social Irresponsibility on their Boycott Attitude, Journal of Business Research, DOI: 10.1016/j.jbusres.2019.03.043
Schons, L.M.,, Scheidler, S., Bartels, J. (2017), “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain”, Journal of Marketing Behavior, 3(1), 1-37
Zollo, M., Cennamo, C., & Neumann, K. (2013). Beyond what and why: Understanding organizational evolution towards sustainable enterprise models. Organization & Environment, 26(3), 241-259.
Digital Skills- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984013
Language(s)
en
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
The students know and understand
-
the core aspects, concepts, methods and principles of the technologies digital twin and artificial intelligence,
-
the areas of application of the methods of machine learning and simulation for companies,
-
process models in digitization projects and simulation projects
2.1.2 Skills
The students can
-
explain the basics of digital twins and artificial intelligence
-
name and classify their methods
-
assess suitability and maturity for business use cases
-
assess the relevance, opportunities, risks and limitations of use in for business use cases
-
solve smaller, application-related problems with selected technologies
-
identify required skills and competences in the company upon introduction
2.2 Personal Competencies
The students
-
develop an attitude towards the technologies of digital twins and artificial intelligence and their methods
-
can deal with complexities when working in groups
-
are able to present and defend team results in a complex and demanding environment
The students can
-
cope with complex tasks
-
work on case studies independently and in groups in a targeted manner
Contents
Digitization, the Internet of Things and Industry 4.0 will significantly change companies and supply networks. The basis for a sustainable competitiveness are smart products, innovative services and new business models based on digital technologies.
Two core concepts of digitalization are Digital Twins and Artificial Intelligence. The digital twin promises to offer a real-time, always up-to-date, digital model of physical resources (machines, employees) and processes. It allows to determine relevant KPI and to forecast developments, e.g. by use of simulation techniques.
Artificial intelligence is not only found in technologies such as autonomous vehicles, smart production machines and speech recognition, but also in sales forecasting, supply chain risk management, quality control, marketing and many other business tasks.
Consequently, both concepts hold many opportunities, but in order to apply these in a targeted manner and to derive recommendations for the necessary skills and abilities of the employees, it is necessary to gain an insight into the underlying technologies and to identify the success factors as well as risks and limitations.
This course offers a case study-based, application-centered introduction to both technologies for students with a business background.
After an introduction to the concepts of digital twins and artificial intelligence, possible applications in the business environment are discussed. Following, the basics of simulation are imparted. The students work on case studies using the popular simulation software Anylogic.
In the artificial Intelligence part, a technical overview of the common methods of artificial intelligence is given and small, basic case studies on selected methods are worked on in groups using a Python environment. In contrast to other, more statistically or technical oriented modules, the focus in this module lies on machine learning, i.e. cluster and classification methods, such as those used in supply chain management for supplier or customer classification, in quality management for error detection or in risk management for bottleneck forecasting.
Lecture Structure
-
Digital twin and artificial intelligence
-
Basic concepts, principles, and methods
-
Areas of application of the methods of machine learning and simulation within companies
-
-
Digital twin and simulation
-
Introduction, digitization projects and simulation projects
-
Basics of simulation with Anylogic
-
Case studies
-
-
Artificial intelligence
-
Introduction to AI and machine learning
-
Basics of programming in Python
-
Supervised learning: principles, applications and case studies
(Nearest Neighbor, Decision Trees, Neural Nets) -
Unsupervised learning: principles, applications and case studies
(k-Means, hierarchical clustering)
-
-
Summary
-
Suitability and maturity of concepts and methods
-
Relevance, opportunities, risks and limitations in applications
-
Required skills and competencies
-
Note:
-
This course includes an introduction to the simulation software Anylogic. The software will also be applied for a case study in Module 9_10 Supply Chain Process Improvements (Code Number 984012).
-
This course includes an introduction to programming in Python. Python will also be applied for a case study in Module 7 SCM Applications (Module Number 98251).
Teaching methods
-
Lectures introducing concepts, methods and tools
-
Online courses introducing programming concepts
-
Group work to practice methods and to work on case studies
-
Guest lectures
Participation requirements
Formal: none
Knowledge and competencies: none
Forms of examination
-
50% contributions within the course (homework, group work, presentations, case studies)
-
50% written or oral examination at the end of the course
Requirements for the awarding of credit points
In total a required minimum level has to be achieved in all above named parts of the assessment (typically 50%).
Applicability of the module (in other degree programs)
M.Sc. Digital Transformation
Importance of the grade for the final grade
Literature
Ertel, W. (2021): Grundkurs Künstliche Intelligenz - Eine praxisorientierte Einführung, Springer Fachmedien Wiesbaden GmbH
Freitag, Kotzab, Megow: Dynamics in Logistics, Springer 2021
Frochte: Maschinelles Lernen: Grundlagen und Algorithmen in Python, Hanser, 2021
Göpfert: Logistik der Zukunft, 8. Auflage, Springer Gabler, 2019
Gutenschwage, Rabe, Spiekermann, Wenzel: Simulation in Produktion und Logistik, Springer, 2017
Kubat: An Introduction to Machine Learning, Springer 2021
McKinney, W. (2012). Python for data analysis: Data wrangling with Pandas, NumPy, and IPython. O'Reilly Media.
Müller: Introduction to machine learning with Python. O'Reilly Media, 2016
Norvig, P., Russel, S. (2021): Artificial Intelligence, Harlow Pearson Educations
Wagner: Industrie 4.0 für die Praxis, Springer Gabler, 2018
Winkelhake, U.: The Digital Transformation of the Automotive Industry, Springer International Publishing, 2018
ERP und SCE - Standardprogramme u. Erweiterungskonzepte- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984005
Language(s)
de
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional competence
2.1.1 Professional and methodological competence
- Students are able to use an ERP system to monitor and control a complex business process .
- Students can describe the use of an ERP system in a complex business process, classify its significance for corporate management, establish and discuss references to other business applications. Students can recognize, describe, plan and analyze the added value of modern technologies from the field of Industry 4.0 for business processes.Students can design extensions for standard software for a complex business process on the basis of technical requirements.Students can implement complex extensions for standard software as web applications.Students learn to evaluate their own work results.
- Students are able to present, justify and discuss designs, procedures and results .
- Students learn to develop results in project groups .
- Students learn to operate and present themselves in an entrepreneurial environment.
- Students learn about currently relevant aspects of ERP systems and how to classify them in their professional environment .
- Students learn about the cooperation between different groups in a company and their roles in the course of a project
2.1.2 Interdisciplinary methodological competence
2.2 Personal skills
2.2.1 Social skills
2.3 Professional field orientation
Contents
1. system architecture S/4HANA®, current SAP strategy overview
2. interaction of different SAP modules in the overall process
3. SAP implementation strategies / technology integration in SAP®
4. extension of business processes using concrete examples 1 (MM/PP/QM)
5. enhancement of business processes using specific examples 2 (SD/TM/EWM)
6. data modeling in ABAP®/OO
7. ABAP® 7.50
8. DB accesses
9. Optimized processing of internal tables
10. technical tools for customer-specific requirements
11. extension concept based on EWM LVM framework
12. integration of the web-based applications into the SAP world
13. SAP Fiori® application
Teaching methods
- Exercises or projects based on practical examples
- Seminar-style teaching with flipchart, smartboard or projection
- Solving practical exercises in individual or team work
- Group work and individual work
- Concluding presentation
- Case studies
Participation requirements
Formal: none
Content:
- Basic programming knowledge in SAP systems (ABAP syntax, SE80, data dictionary ...)
- Basic knowledge of the operation of SAP systems (SAP GUI, transactions)
- Basic knowledge of web technologies, especially JavaScript
Forms of examination
-
Examination services during the semester
-
Project work with oral examination
Requirements for the awarding of credit points
- successful project work
- passed oral examination
Applicability of the module (in other degree programs)
M.Sc. Business Informatics, M.A. Business Management
Importance of the grade for the final grade
Literature
ANTOLOVIC, M. 2016. Einführung in SAPUI5, Bonn, Rheinwerk Verlag GmbH.
CORSTEN, H., GÖSSINGER, R. & SPENGLER, T. S. (eds.) 2018. Handbuch Produktions- und
Logistikmanagement in Wertschöpfungsnetzwerken, Berlin, Boston: De Gruyter Oldenbourg.
GOEBELS, C., NEPRAUNIG, D. & SEIDEL, T. 2017. SAPUI5 Das umfassende Handbuch, Bonn,
Rheinwerk Verlag GmbH.
Zur veranstaltungsbegleitenden Aneignung von Grundlagenwissen werden zusätzlich
Videomaterialien zur Verfügung gestellt.
Quality Management and Standards- WP
- 4 SWS
- 6 ECTS
- WP
- 4 SWS
- 6 ECTS
Number
984011
Duration (semester)
1
Contact time
60 h
Self-study
120 h
Learning outcomes/competences
2.1 Professional Competencies
2.1.1 Knowledge
Standards and Mainstreaming
The students can explain
-
the core aspects of standards in general and in project management,
-
the core concepts of PMBOK (knowledge areas, process groups and processes - and important links among processes),
-
the concepts of ISO 21.500, 9000, ISO 14000, ISO 26000 and the links among these standards,
-
The main characteristics of The ICB concept
-
The main characteristics of PRINCE2
-
The main characteristics of SCRUM
-
the role of standards in the description and certification of competences,
-
The benefits of company project management standards
Managing Quality
The students are able to explain
-
core issues of quality management,
-
principles and process of quality management according to ISO,
-
the concept of a quality system,
-
structure and content of a quality manual,
-
concepts and processes of the knowledge area of quality in project management standards,
-
core methods and tools of quality management (cause-effects analysis, failure mode effects analysis, etc.),
-
methods and tools for the description and for the development of processes (EPC, BPM, etc.).
-
relevant theories and concepts about TQM, Six Sigma, Lean Project Management and the Project Excellence Model
-
relevant concepts and methods from recent and core project management and quality management publications
2.1.2 Skills
Standards and Mainstreaming
The students are able to
-
analyze standards, compare standards and detect gaps and weaknesses,
-
adapt standards and guidelines for projects based upon the international standards,
-
develop processes for project management and select and apply appropriate tools and techniques supporting these processes.
-
Apply standards in project management
Managing Quality
The students are able to
-
apply methods and tools of quality management (cause-effects analysis, failure mode effects analysis, etc.) in selected cases,
-
apply methods and tools for the description and for the development of processes (EPC, BPM, etc.) in selected cases,
-
design a limited quality system in a case study
-
critically analyze and follow up on scientific publications in major project management and quality management journals
2.2 Personal Competencies
2.2.1 Social Competencies
The Students can/know/apply
-
handle complexities while working in international teams,
-
Students develop an attitude to project management according to standards
-
Students show a quality attitude according to standards
-
Students manage projects based on structured and well defined processes and in depth analysis
-
Students can achieve high effectiveness and efficiency in running complex projects
-
a deep understanding of the core competencies according to Project Management Standards (PMBoK; ICB or similar standards)
2.2.2 Autonomy
The Students can/know/apply
-
manage and transform work or study contexts that are complex, unpredictable and require new strategic approaches,
-
reflect operational challenges of a company in the background of social values,
-
the interplay between economic regulation and institutional framework and the strategic outline of a company and is able to derive an own mind on it,
- work out independent projects and ideas and can do what is necessary to carry out a sustainable management initiative
Contents
Standards and Mainstreaming
This course is a core element of the study program with strong links to most other courses. The course gives an overview of standards in general and going on with important standards in project management. Standards of the International Organization for Standardization, and standards of project management associations like IPMA, PMI, AXELOX, AIMP, and APM are discussed.
The scope, the differences and the application of standards as well as the different project management approaches are in the focus of the course.
This course mainly covers the following topics
-
Standards in general
-
Overview and differences of Project Management standards
-
ISO 21.500
-
PMBOK
-
ICB
-
Prince2
-
SCRUM
-
Further standards used in Project Management (ISO standards)
-
Characteristics of company standards
Managing Quality
This course provides an introduction to quality management. Principles of quality management shape project management, principles like: Customer focus, leadership, involvement of people, process approach, system approach to management, and factual approach to decision making. For some of these principles the core area is in other courses like MP06 on human resource management or MP14 on creativity and decision making. In MP08 there is a main focus on processes and systems. Methods and tools for the description of processes are analyzed and applied. Event process chains and business process management are included. Tools like ARIS, ARIS express, and Visio are used.
Quality management is a knowledge area of project management according to PMBOK for example. Concepts and processes of this knowledge area are discussed.
Quality management standards are discussed, the ISO9000 family and also EFQM. A special role plays ISO 10006 with guidelines for quality management in projects. In addition, concepts as Six Sigma, Total Quality Management, Lean Project Management and the Project Excellence Model will be introduced.
Quality management processes are developed in case studies, as well as modules of a quality system and a quality manual.
In addition, special emphasis is laid on the modern understanding of quality management for projects based on scientific literature.
Teaching methods
Lectures incl. practitioners' best practices, Interactive case studies, Seminar, Case studies, (Short) presentations, Results-oriented presentations in oral and written form
-
Lectures introducing concepts, methods and tools
-
Group work to practice concepts and methods, to develop skills and to work on case studies
-
Semester assignments or scientific papers to add individual contributions
-
Presentations to communicate results
Participation requirements
Formal: -
Knowledge and Competencies: -
Forms of examination
-
50% contributions within the course (homework, group work, presentations, case studies)
-
50% written or oral examination at the end of the course
Requirements for the awarding of credit points
Successful completion of examination, Presentation (individual / group)
Applicability of the module (in other degree programs)
M.A. European Master in Project Management, M.A. Business Management
Importance of the grade for the final grade
Literature
Standards and Mainstreaming
-
PMBOK® - 5th edition, PMI® 2013.
-
IPMA (2015), ICB 4.0
-
Kerzner, Harold: Project Management, 10th edition, New York 2009.
-
Schelle, Heinz; Ottmann, Roland; Pfeifer, Astrid: Project Manager, GPM 2006.
-
http://agilemanifesto.org/iso/de/
-
ISO - selected documents.
-
AXELOS - selected documents
-
SCRUM Guide,
Managing Quality
Most course materials are available in ILIAS (including quality management standards) and additional web portals - a few books to mention here:
PMBOK® - 4th edition, PMI® 2008.
Kerzner, Harold: Project Management, 10th edition, New York 2009.
Schelle, Heinz; Ottmann, Roland; Pfeifer, Astrid: Project Manager, GPM 2006.
Westerveld, E. (2003). The Project Excellence Model : linking success criteria and critical success factors. https://doi.org/10.1016/S0263-7863(02)00112-6
Turner, J. R., & Cochrane, R. A. (1993). Goals-and-methods matrix: coping with projects with ill defined goals and/or methods of achieving them. International Journal of Project Management, 11(2), 93–102. https://doi.org/10.1016/0263-7863(93)90017-H
Additional reading:
Cicmil, S. (2000). Quality in project environments: a non‐conventional agenda. International Journal of Quality & Reliability Management, 17(4/5), 554–570. https://doi.org/10.1108/02656710010298599
Anttila, J. (1992). Standardization of quality management and quality assurance: a project viewpoint. International Journal of Project Management, 10(4), 208–212. https://doi.org/10.1016/0263-7863(92)90079-O
Pollack-Johnson, B., & Liberatore, M. J. (2006). Incorporating Quality Considerations Into Project Time/Cost Tradeoff Analysis and Decision Making. IEEE Transactions on Engineering Management, 53(4), 534–542. https://doi.org/10.1109/TEM.2006.883705
Parast, M. M. (2011). The effect of Six Sigma projects on innovation and firm performance. International Journal of Project Management, 29(1), 45–55. https://doi.org/10.1016/j.ijproman.2010.01.006
Bryde, D. J. (2003). Modelling project management performance. International Journal of Quality & Reliability Management, 20(2), 229–254. https://doi.org/10.1108/02656710310456635
Hilton, R. J., & Sohal, A. (2012). A conceptual model for the successful deployment of Lean Six Sigma. International Journal of Quality & Reliability Management, 29(1), 54–70. https://doi.org/10.1108/02656711211190873
Kwak, Y. H., & Ibbs, C. W. (2002). Project Management Process Maturity (PM)2 Model. Journal of Management in Engineering, 18(3), 150–155. https://doi.org/10.1061/(ASCE)0742-597X(2002)18:3(150)
Luu, V. T., Kim, S.-Y., & Huynh, T.-A. (2008). Improving project management performance of large contractors using benchmarking approach. International Journal of Project Management, 26(7), 758–769. https://doi.org/10.1016/j.ijproman.2007.10.002
Brady, J. E., & Allen, T. T. (2006). Six Sigma Literature: A Review and Agenda for Future Research. Quality and Reliability Engineering International, 22(3), 335–367. https://doi.org/10.1002/qre.769
Banuelas Coronado, R., & Antony, J. (2002). Critical success factors for the successful implementation of six sigma projects in organisations. The TQM Magazine, 14(2), 92–99. https://doi.org/10.1108/09544780210416702
3. Semester of study
Auslandsstudiensemester- PF
- 4 SWS
- 30 ECTS
- PF
- 4 SWS
- 30 ECTS
Number
98430
Duration (semester)
1
Contact time
0 h
Self-study
900 h
Learning outcomes/competences
Students are able to significantly enhance their education by studying abroad; they increase their future chances on the job market. They can prepare their studies abroad as a career-deciding project in a well-founded manner, make targeted use of the advisory support offered for this purpose and carry it out largely independently. In particular, the semester abroad enables them to enrich and critically reflect on the skills and techniques they have learned at university against the background of foreign working, organizational and cultural contexts and new teaching and learning methods. Students are familiar with globalized professional fields in their subjects. They have the necessary intercultural competence and tolerance in and with multinational mixed working teams.
Contents
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The responsible counseling and organizing unit is the International Office of the Faculty of Business Studies at Dortmund University of Applied Sciences and Arts.
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Only those universities or courses and events at universities can be selected for which Learning Agreements have been agreed with the Department of Student Affairs at Fachhochschule Dortmund.
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The International Office of the Faculty of Business Studies decides which equivalent courses and events can be chosen.
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After completing your studies abroad (usually after the 3rd semester), you must submit an experience report to the International Office of the Faculty of Business Studies in addition to the certificate from the foreign university.
Participation requirements
Formal: see § 17a StgPO
Content: none
Forms of examination
20 ECTS courses, 10 ECTS experience report plus presentation
Requirements for the awarding of credit points
See "Regulations for the semester abroad"
Literature
Näheres regelt die „ Ordnung über das Auslandsstudiensemester“. Das International Office des Fachbereichs Wirtschaft stellt alle erforderlichen Unterlagen sowie Leitfäden etc. über die Lernplattform ILIAS zur Verfügung.
Praxissemester- PF
- 4 SWS
- 30 ECTS
- PF
- 4 SWS
- 30 ECTS
Number
98420
Duration (semester)
1
Contact time
0 h
Self-study
900 h
Learning outcomes/competences
Students are able to significantly enhance their education through an internship; they increase their future chances on the job market. They can prepare an internship at home or abroad as a career-deciding project in a well-founded manner, make targeted use of the advisory support offered and carry out the internship largely under their own steam. After the internship, they are able to apply the skills and techniques they have learned at the university in a more profound way against the background of a specific field of work. Students increase these benefits by doing an internship abroad. Here, they are particularly able to work independently and make their own decisions in uncertain situations and in foreign work, organizational and cultural contexts.
Contents
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The practical semester is intended to introduce students to professional activity. In particular, it should serve to apply the knowledge and skills acquired during previous studies and to reflect on and evaluate the experience gained during practical work. It should also serve as an orientation phase for the choice of stream.
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The responsible counseling and organizing unit is the Practice Office of the Faculty of Business Studies.
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All operational tasks in which the student solves a project largely independently or makes a definable contribution to its solution are eligible as areas of activity for the internship.
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After completion of the internship (usually after the 3rd semester), a report must be submitted, which is reviewed by the internship office and the mentor.
Participation requirements
Formal: see § 17b StgPO
Content: none
Forms of examination
20 ECTS practical semester, 10 ECTS experience report plus presentation
Requirements for the awarding of credit points
See " Regulations for the internship semester"
Literature
Näheres regelt die „Ordnung über das Praxissemester“. Das Praxisbüro des Fachbereichs Wirtschaft stellt alle erforderlichen Unterlagen sowie Leitfäden etc. über die Lernplattform ILIAS zur Verfügung.
4. Semester of study
Thesis und Kolloquium- PF
- 4 SWS
- 30 ECTS
- PF
- 4 SWS
- 30 ECTS
Number
103
Duration (semester)
1
Contact time
0 h
Self-study
900 h
Learning outcomes/competences
The Master's thesis, as the final module of the course, is intended to provide proof of the ability to carry out academic work.
The thesis can be carried out as an independent, practice-oriented research activity based on the scientific theories covered in the degree program.
Alternatively, the thesis can also be designed as project work. Existing company contacts, collaborations and student contacts are regularly used to implement practice-oriented research approaches together with companies as part of a Master's thesis. For example, a strategic issue arising from academic discussion or business practice is addressed and systematically developed further as part of the Master's thesis.
The thesis serves to sustainably expand the scientific methods and knowledge already acquired during the course. Conceptually, the thesis should generally have both a scientific and practical application context.
Contents
In principle, all contents of the curriculum
Teaching methods
Independent scientific work under the guidance of a supervisor
Participation requirements
Formal: See study program examination regulations § 27
Content: none
Forms of examination
Thesis and associated colloquium
Requirements for the awarding of credit points
Passing the thesis and the colloquium (see degree program examination regulations).
Applicability of the module (in other degree programs)
M.A. Business Management, M.A. International Management
Importance of the grade for the final grade
Literature
Chandler, D. (2019). Strategic corporate social responsibility: Sustainable value creation. SAGE Publications, Incorporated.
De Roeck, K., Raineri S., Scheidler, S. und Jones, D.A. (2018), Giving the Benefit of the Doubt: A Micro-Level Investigation of the Insurance-Like Effect of CSR, Academy of Management Proceedings (1), DOI: 10.5465/AMBPP.2018.16540abstract
Edinger-Schons, L. M., Lengler-Graiff, L., Scheidler, S., & Wieseke, J. (2019). Frontline employees as corporate social responsibility (CSR) ambassadors: A quasi-field experiment. Journal of Business Ethics, 157(2), 359-373.
Edinger-Schons, L-M., Lengler-Graiff, L., Scheidler, S., Mende, G. und Wieseke, J. (2018), Listen to the Voice of the Customer -First Steps towards Stakeholder Democracy, Academy of Management Proceedings (1), DOI: 10.5465/AMBPP.2018.13503abstract
Lyon, T. P., Delmas, M. A., Maxwell, J. W., Bansal, P., Chiroleu-Assouline, M., Crifo, P. & Toffel, M. (2018). CSR needs CPR: Corporate sustainability and politics. California Management Review, 60(4), 5-24.
Farver, S. (2013). Mainstreaming Corporate Sustainability: Using Proven Tools to Promote Business Success. Cotati, CA: Greenfix, LLC.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62- 77.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund 2016: Business models for sustainability: origins, present research, and future avenues. Organization & Environment 29(1) 3–10
Scheidler, S., Edinger-Schons, L. M., Spanjol, J., & Wieseke, J. (2019). Scrooge posing as Mother Teresa: How hypocritical social responsibility strategies hurt employees and firms. Journal of Business Ethics, 157(2), 339-358.
Scheidler, S. und Edinger-Schons, L.M. (2019), Partners in Crime? The Impact of Consumers' Culpability for Corporate Social Irresponsibility on their Boycott Attitude, Journal of Business Research, DOI: 10.1016/j.jbusres.2019.03.043
Schons, L.M.,, Scheidler, S., Bartels, J. (2017), “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain”, Journal of Marketing Behavior, 3(1), 1-37
Zollo, M., Cennamo, C., & Neumann, K. (2013). Beyond what and why: Understanding organizational evolution towards sustainable enterprise models. Organization & Environment, 26(3), 241-259.